We are looking for an enthusiastic and proactive Lead Generation Executive to support our business development and sales team. The candidate will be responsible for identifying potential clients, generating qualified leads, conducting initial outreach, and maintaining accurate lead information.

Freshers with good communication skills and a robust interest in sales and business development are encouraged to apply.

Key Responsibilities

- Identify and research potential customers through online platforms, LinkedIn, Google, business directories, and other sources.
- Generate qualified B2B leads for software and IT services.
- Make outbound calls and send emails/messages to prospective clients.
- Understand basic client requirements and identify potential business opportunities.
- Maintain and regularly update lead databases and CRM records.
- Qualify leads based on company requirements and business potential.
- Schedule meetings and demos for the Business Development/Sales team.
- Follow up with prospects to improve lead conversion opportunities.
- Conduct market and competitor research to identify new prospects.
- Maintain daily records of calls, leads, follow-ups, and other sales activities.
- Achieve assigned daily, weekly, and monthly lead-generation targets.
- Coordinate with the BDE and Sales Team to ensure smooth lead handover.
- Prepare regular lead-generation and activity reports for management.

Required Skills





- Good verbal and written communication skills.
- Basic knowledge of MS Excel/Google Sheets.
- Familiarity with LinkedIn and online research is an advantage.
- Good interpersonal and convincing skills.
- Strong follow-up and time-management abilities.
- Target-oriented and self-motivated.
- Willingness to learn sales and business development processes.
- Ability to work independently and as part of a team.

Experience

Freshers:

- Freshers are welcome to apply.
- Candidates with good communication skills and an interest in sales/business development can apply.

Experienced Candidates:

- 0–1 year of experience in Lead Generation, Telecalling, B2B Sales, Inside Sales, Business Development, or IT/Software Sales is preferred.

Key Performance Indicators (KPIs)

- Number of qualified leads generated.
- Daily outbound calls and outreach activities.
- Lead qualification rate.
- Number of meetings/demos scheduled.
- Follow-up completion rate.
- Lead-to-opportunity conversion.
- Monthly lead-generation target achievement.

Ideal Candidate

The ideal candidate should be confident, energetic, target-oriented, and willing to learn. Good communication skills and the ability to consistently follow up with prospects are important for this role.

Pay: ₹10,000.00 - ₹13,000.00 per month

Benefits:

- Cell phone reimbursement
- Paid sick time
- Provident Fund

Work Location: In person

📌 Lead Generation Specialist (India)
🏢 Madhura Technologies
📍 India