- Academy is seeking a dynamic and result-driven Business Development Manager to drive revenue growth through strategic Below-The-Line (BTL) marketing activities across Pune and its surrounding satellite cities. The role involves planning, executing, and managing on-ground promotional initiatives to generate leads, build brand visibility, and convert prospects into enrollments.
- Key Responsibilities
- 1. Business Development & Revenue Generation
- Identify and develop new business opportunities through BTL activities such as events, camps, seminars, workshops, and tie-ups.
- Achieve monthly and quarterly enrollment and revenue targets.
- Build a strong pipeline of prospective students through consistent field activities.
- 2. BTL Marketing Execution
- Plan and execute innovative BTL campaigns including:
- Roadshows, mall activations, and society activations
- College/school seminars and career counseling sessions
- Corporate tie-ups and institutional collaborations
- Ensure effective brand promotion and visibility in targeted locations.
- 3. Market Expansion
- Drive outreach in satellite cities around Pune to expand Academy’s footprint.
- Conduct market research to identify potential areas, partners, and customer segments.
- Establish local networks and partnerships to support business growth.
- 4. Lead Generation & Conversion




- Generate high-quality leads through on-ground activities and partnerships.
- Coordinate with the counseling/admissions team to ensure timely follow-ups and conversions.
- Maintain accurate records of leads and conversions.
- 5. Relationship Management
- Build and maintain relationships with colleges, corporates, event organizers, and local influencers.
- Represent Academy at events, exhibitions, and community initiatives.
- 6. Reporting & Analysis
- Track and report performance of BTL activities (leads, conversions, ROI).
- Provide insights and recommendations to improve campaign effectiveness.
- Maintain daily/weekly activity and performance reports.
- Key Requirements
- Education: Graduate/Postgraduate in Marketing, Business Administration, or related field
- Experience: 3–6 years in business development, preferably in education, training, or service industry
- Skills:
- Solid communication and interpersonal skills
- Proven ability to meet and exceed sales targets
- Excellent networking and negotiation abilities

Contact -+91-XXXXXXXXXX

- Hands-on experience in BTL marketing and field sales
- Ability to work independently and manage multiple location

Pay: ₹20,000.00 - ₹65,000.00 per month

Work Location: In person

📌 Business Development Manager – BTL Activities- Beauty and Wellness (India)
🏢 HR Tech IND Consulting
📍 India