Marketing Manager / Marketing Head – GTM & Digital Marketing

Experience: 6+ YearsLocation: Mohali – OnsiteWorking Days: 5 Days | Shift: Day Shift

Job Summary

We are looking for an experienced Marketing Manager / Marketing Head with strong expertise in Go-To-Market (GTM) strategy, market research & analysis, digital marketing, SEO, SMO, PPC, and marketing funnel management.

The ideal candidate will be responsible for developing and executing end-to-end marketing strategies, identifying market opportunities, defining target audiences, building GTM plans, managing acquisition channels, and driving qualified leads and business growth.

Key Responsibilities

- Develop and execute Go-To-Market (GTM) strategies for new products, services, and market segments.
- Conduct market research, competitor analysis, customer research, and industry analysis to identify opportunities and market gaps.
- Define target audience, ICP, buyer personas, positioning, messaging, and value propositions.
- Build and optimize marketing strategies across the TOFU, MOFU, and BOFU stages of the marketing funnel.
- Develop strategies for lead generation, customer acquisition, conversion, and retention.
- Plan, execute, and monitor SEO, SMO, PPC, content marketing, and other digital marketing campaigns.
- Manage and optimize Google Ads, Meta Ads, and other paid acquisition channels based on business objectives.
- Strong understanding and hands-on experience with Google Tag Manager (GTM), conversion tracking, event tracking, and marketing analytics.
- Work with analytics and tracking platforms such as GA4, Google Search Console, Google Tag Manager, SEMrush, Ahrefs, and related marketing tools.
- Monitor key marketing metrics including traffic, CTR, CPC, CPL, CAC, conversion rate, ROAS, pipeline contribution, and ROI.
- Develop campaign strategies aligned with business goals and continuously optimize performance based on data.
- Collaborate with sales,



product, business development, and technology teams to align marketing activities with revenue objectives.
- Create and maintain marketing plans, campaign calendars, budgets, and performance reports.
- Identify recent channels, technologies, and marketing opportunities to improve brand visibility and lead generation.
- Analyze campaign and funnel performance and provide actionable insights to improve conversions.
- Lead and mentor the marketing team and ensure effective execution of marketing initiatives.
- Stay updated with digital marketing trends, search engine developments, AI-driven marketing, customer behavior, and emerging acquisition channels.

Required Skills

- Strong experience in Go-To-Market (GTM) Strategy & Execution
- Market Research & Market Analysis
- Competitor & Customer Analysis
- SEO & Technical SEO
- SMO / Social Media Marketing
- PPC / Paid Marketing
- TOFU, MOFU & BOFU Funnel Strategy
- Lead Generation & Demand Generation
- Google Tag Manager (GTM)
- GA4 & Conversion Tracking
- Google Ads & Meta Ads
- Marketing Analytics & Performance Reporting
- Content & Campaign Strategy
- Audience Segmentation & Buyer Persona Development
- Marketing Automation & Lead Nurturing
- Strong analytical and strategic thinking
- Team management and leadership skills

Preferred Experience

Experience in IT services, SaaS, AI, software products, technology, or B2B marketing will be preferred.

Key Performance Areas

- GTM strategy and successful market launches
- Qualified lead generation and pipeline contribution
- Organic and paid traffic growth
- Funnel optimization and conversion improvement
- Campaign ROI / ROAS
- Customer acquisition cost and lead quality
- Brand visibility and market penetration
- Marketing team performance

Pay: ₹400,000.00 - ₹1,500,000.00 per year

Perks:

- Paid sick time
- Provident Fund

Experience:

- Marketing management: 5 years (Required)
- SEO: 6 years (Required)

Work Location: In person

📌 Marketing Manager (India)
🏢 eminence technology
📍 India