PAID ADS SPECIALIST – GOOGLE ADS & FACEBOOK ADS

About The Opportunity

We are looking for an experienced Paid Ads Specialist to join our Digital Marketing team and support the growth of international markets.

This role is suitable for someone who has hands-on experience managing paid advertising campaigns and understands how to drive measurable results through Google Ads, Facebook Ads, and other digital advertising platforms.

The ideal candidate can independently create, optimize, and scale advertising campaigns while making data-driven decisions.

Position: Paid Ads Specialist (Google Ads & Facebook Ads)

Key Responsibilities

- Create, launch, manage, and optimize paid advertising campaigns across Google Ads, Facebook Ads, Instagram Ads, and other platforms.

- Develop advertising strategies to increase traffic, customer acquisition, conversions, and revenue.

- Manage advertising budgets and optimize campaign performance to achieve business objectives.

- Analyze campaign data and identify opportunities to improve results.

- Monitor key performance metrics including CTR, CPC, CPA, conversion rate, and ROAS.

- Conduct A/B testing for audiences, creatives, ad copy, and campaign structures.

- Build and optimize remarketing campaigns and audience targeting strategies.

- Prepare performance reports and provide actionable insights.

- Stay updated with advertising trends, platform updates, and new growth opportunities.

Requirements

- Proven experience managing Google Ads and Facebook Ads campaigns.

- Strong understanding of paid media, performance marketing, and conversion optimization.





- Experience with campaign setup, audience targeting, budget management, and optimization.

- Ability to analyze advertising data and make decisions based on performance results.

- Experience using Meta Ads Manager, Google Ads Manager, Google Analytics, and tracking tools.

- Understanding of pixels, conversion tracking, remarketing, and campaign attribution.

- Ability to work independently and take ownership of campaign performance.

- Strong analytical thinking and problem-solving skills.

Preferred Qualifications

- Experience working with e-commerce, fashion, retail, or international brands.

- Experience managing campaigns across multiple countries or markets.

- Experience scaling advertising campaigns and improving ROAS.

- Ability to identify growth opportunities and test new advertising strategies.

What We Offer

- Opportunity to work on international digital marketing campaigns.

- Work with a growth-focused marketing team.

- Competitive compensation based on experience and performance.

- Chance to develop advanced skills in paid advertising and global market expansion.

Application Requirements

Applicants should have practical experience managing paid advertising campaigns.

Please include examples of previous campaigns you have managed, including:

- Advertising platforms used

- Monthly advertising budget managed

- Target markets

- Key performance results (ROAS, CPA, conversions, or other relevant metrics)

Only candidates with relevant Paid Ads experience will be considered.

Pay: ₹70,000.00 - ₹150,000.00 per month

Work Location: Remote

📌 PAID ADS SPECIALIST – GOOGLE ADS & FACEBOOK ADS (India)
🏢 Mayerline
📍 India