Roles & Responsibilities:

 Plan, analyse, and continuously improve digital marketing campaigns across various

platforms, including Google Ads, Facebook Ads, and Instagram Ads

 Paid Ads- You will be responsible to create and manage different kinds of ads on

Google/Linkedin/facebook/Instagram/WhatsApp

 Monitor campaign performance, including bid and budget optimization, to maximise ROI

and achieve business objectives

 Conduct regular experiments and tests to optimise campaign performance and provide

actionable insights to the team

 Develop effective digital marketing strategies and ensure consistent brand messaging

 Utilise paid search techniques to enhance online presence and generate qualified leads

 Generate comprehensive reports on campaign performance, including key metrics,

trends, and actionable recommendations.

 Perform in depth Competitor Analysis

 Other duties as assigned by the management team

Requirements:

 Expertise in both B2B &B2C; Digital Marketing Campaigns with a strong portfolio of





successful campaigns

 Proficiency in digital marketing tools and platforms, including SEO, SEM, social media

management, email marketing, and content management systems

 Minimum 3 years of experience managing Google Ads, Facebook Ads, and Instagram

Ads

 Hands-on experience in Performance Marketing / Paid Advertising

 Proficient in keyword research, analysis, and optimization techniques

 Detail-oriented and highly organised, with the ability to manage multiple projects

simultaneously

 Experience in budget management and ROI/ROAS optimization.

 Excellent understanding of digital marketing concepts

Job Types: Full time, Permanent

Pay: ₹25,000.00 - ₹45,000.00 per month

Benefits:

- Paid sick time
- Provident Fund

Experience:

- total work: 3 years (Preferred)
- Digital marketing: 3 years (Preferred)

Work Location: In person

📌 Digital Marketing Executive – Performance Marketing & Paid Media (Kochi)
🏢 International Skill Development
📍 Kochi