Role Overview
We are looking for a strategic and results-driven Head of Performance Marketing & Business Development to lead customer acquisition, revenue growth, digital marketing performance, and business expansion. The role will combine performance marketing, lead generation, sales strategy, partnerships, and revenue operations.

Key Responsibilities

- Develop and execute performance marketing strategies across Google, Meta, LinkedIn, and other relevant channels.
- Drive qualified leads, customer acquisition, conversion, and overall revenue growth.
- Own marketing budgets, CAC, CPL, ROAS, conversion rates, and campaign ROI.
- Build and optimize the complete lead-to-revenue funnel in collaboration with the sales team.
- Identify new business opportunities, markets, partnerships, and revenue streams.
- Develop business development strategies and manage key client/partner relationships.
- Build and manage sales pipelines, ensuring consistent lead conversion and revenue targets.
- Analyze campaign, sales, and customer data to identify growth opportunities.
- Work closely with leadership to define business targets, GTM strategies, and expansion plans.
- Lead and mentor marketing and business development teams.




- Prepare regular performance dashboards and management reports covering marketing, sales, and revenue metrics.

Key KPIs

- Revenue & new business acquisition
- Qualified lead generation
- CAC / CPL
- ROAS & marketing ROI
- Lead-to-client conversion
- Sales pipeline value
- Customer acquisition & retention
- Market expansion
- Partnership/revenue contribution

Experience & Skills

- 7–12+ years of experience in Performance Marketing, Digital Marketing, Business Development, Sales, or Growth.
- Strong understanding of paid advertising and digital acquisition channels.
- Proven experience in driving measurable revenue through marketing and business development.
- Strong analytical and data-driven approach.
- Experience managing teams, budgets, targets, and external partners.
- Excellent communication, negotiation, and stakeholder-management skills.
- Solid understanding of CRM, marketing automation, analytics, and reporting tools.
- MBA/PGDM in Marketing, Business, or a related field is preferred.

Pay: From ₹2,400,000.00 per year

Work Location: In person

📌 Head of Growth (India)
🏢 Paridhi Bajpai
📍 India