Social Media Executive

Company: WebSenor
Location: Udaipur, Rajasthan
Job Type: Full-Time

Job Overview

WebSenor is looking for a creative and results-driven Social Media Executive to manage and grow the company's social media presence across platforms. The ideal candidate should have robust knowledge of social media marketing, content creation, audience engagement, and social media analytics.

The candidate will be responsible for developing engaging content, managing social media accounts, monitoring performance, and supporting digital marketing initiatives to strengthen brand awareness and online engagement.

Key Responsibilities

- Manage and maintain company social media profiles across platforms such as Instagram, Facebook, LinkedIn, X, and YouTube.
- Develop and execute social media strategies and content calendars aligned with company goals.
- Create engaging posts, captions, stories, reels, and other social media content.
- Coordinate with graphic designers, video editors, and content teams to develop creative content.
- Research current social media trends, hashtags, topics, and competitor activities.
- Schedule and publish content consistently across social media platforms.
- Monitor comments, messages, mentions, and community interactions and respond appropriately.
- Increase audience engagement, followers, reach, and overall social media visibility.
- Track social media performance using platform analytics and prepare regular performance reports.
- Analyze engagement, reach, impressions, clicks, conversions, and other relevant metrics.
- Support paid social media campaigns and social media advertising when required.
- Conduct competitor and market research to identify new content and engagement opportunities.
- Collaborate with marketing, design,



sales, and business development teams.
- Maintain consistent brand voice, messaging, and visual identity across social channels.
- Stay updated with social media algorithms, platform updates, and emerging trends.

Required Skills

- Strong knowledge of Social Media Marketing.
- Experience managing Instagram, Facebook, LinkedIn, and other social platforms.
- Good content writing and copywriting skills.
- Strong understanding of social media trends and audience engagement.
- Knowledge of content calendars and social media scheduling.
- Basic understanding of social media analytics and reporting.
- Knowledge of hashtags, keywords, and organic social media growth.
- Basic knowledge of Canva or similar creative tools is preferred.
- Basic understanding of paid social media advertising is an advantage.
- Good communication and interpersonal skills.
- Creative thinking and attention to detail.

Preferred Qualifications

- Bachelor's degree in Marketing, Mass Communication, Journalism, Digital Marketing, Business Administration, or a related field.
- 1–3 years of experience in social media management or digital marketing.
- Experience working with an IT/software company or digital agency is a plus.
- Familiarity with tools such as Meta Business Suite, LinkedIn Analytics, Google Analytics, Canva, Hootsuite, Buffer, or similar platforms.
- Ability to manage multiple social media campaigns and deadlines.

Key Performance Areas

- Social media reach and engagement
- Follower and community growth
- Content quality and consistency
- Engagement rate
- Social media traffic and leads
- Campaign performance
- Brand visibility and awareness
- Timely content publishing

Location: Udaipur, Rajasthan
Company: WebSenor

Work Location: In person

📌 Social Media Executive (Udaipur)
🏢 WebSenor
📍 Udaipur