Job Description

Job Title: Senior Brand Designer (Full-Time)
Company: Upstox
Location: Mumbai

About Upstox

At Upstox, we're building the future of investing — simple, powerful, and for everyone. We're one of India's fastest-growing fintech platforms, backed by the best in the business, including Mr. Ratan Tata and Tiger Global, and on a mission to make wealth creation accessible to every Indian. From first-time investors to seasoned traders, millions trust us to power their financial journeys. We're not just moving fast — we're moving with purpose. If you thrive in a high-energy, high-impact environment, you're in the right place.

The Role: Senior Brand Designer

As a Senior Brand Designer at Upstox, you will work at the intersection of Brand, Product and Business, helping translate ideas, product propositions and cultural moments into meaningful brand experiences.

This is a hands-on senior individual contributor role for someone who can think beyond an incoming design brief. You will work closely with Social Media, Product Marketing, Product Managers, Content and News teams, Growth, junior designers and senior stakeholders to understand the larger problem, develop ideas and creative concepts, and take them through to high-quality execution.

You will be expected to bring a strong point of view to the work, present and articulate your creative decisions, collaborate effectively across functions, and independently own workstreams from brief to delivery.

We are looking for someone who combines strong visual craft with conceptual thinking, ownership and business understanding. Someone who can move comfortably between creating a campaign idea, designing a social communication system, solving a product marketing brief and building scalable brand assets without losing sight of the larger Upstox brand.

What You'll Own

You will work closely with the Brand Design team and cross-functional partners across the organisation. Your role will involve:

- Owning brand design projects end to end, from understanding the brief and defining the creative approach to concept development, stakeholder presentation and final execution.
- Partnering closely with the Social Media team to develop timely, relevant and distinctive ideas across always-on content, topical communication, campaigns and recurring content properties.
- Collaborating with Product Marketing and Product teams to understand product propositions, user cohorts and business objectives, and translate them into compelling launch and sustenance communication.
- Working with Content, News, Growth and other internal teams to create communication that balances business requirements with a consistent and recognisable Upstox brand.
- Developing strong creative concepts and translating them into visual systems that can scale across social, digital, performance marketing, CRM, in-app communication,



landing pages and other brand touchpoints.
- Presenting concepts and creative rationale clearly to peers, cross-functional partners and senior stakeholders, while constructively incorporating feedback without losing sight of the core idea.
- Bringing a strong understanding of typography, layout, colour, imagery, illustration and visual storytelling to everyday execution.
- Working within and contributing to the evolution of Upstox's brand guidelines, design systems, templates and reusable creative frameworks.
- Mentoring and guiding junior designers through constructive feedback, art direction and hands-on collaboration while helping raise the overall quality of the team's output.
- Working closely with external partners or production teams when required, providing clear creative direction and ensuring execution meets expected brand and craft standards.
- Managing multiple parallel workstreams, prioritising effectively and maintaining quality in a fast-moving product and marketing environment.
- Proactively identifying opportunities where design can improve communication, strengthen brand equity or solve recurring organisational problems instead of waiting for a formal brief.
- Operating independently with a strong sense of accountability, while staying aligned with larger team, brand and organisational goals.

Who You Are

- 5-6 years of relevant experience in brand design, visual communication, advertising, communication design or related creative disciplines.
- A strong portfolio demonstrating conceptual thinking and exceptional visual craft, not just polished final execution.
- Experience building creative ideas and visual systems across multiple formats rather than designing isolated assets.
- Strong command of typography, composition, hierarchy, colour, image-making and visual storytelling.
- Comfortable working across brand campaigns, social media, product marketing, digital communication and other high-frequency brand touchpoints.
- Able to understand a business or communication problem, ask the right questions and translate it into a clear creative direction.
- Comfortable working with ambiguous or evolving briefs and capable of bringing structure and clarity to them.
- Able to articulate and defend creative decisions through clear presentations and rationale rather than relying solely on visual preference.
- Comfortable collaborating directly with Product Managers, Marketing teams, Content teams and senior stakeholders.




- Strong ownership mindset with the ability to independently take projects from brief to delivery with minimal supervision.
- Able to balance speed, craft and consistency while working across multiple simultaneous requirements.
- Comfortable giving and receiving constructive feedback and collaborating with designers across different levels of experience.
- Curious about culture, technology, financial markets, products and changing visual behaviour, with the ability to translate those observations into relevant creative work.
- Proficient with contemporary design tools and workflows, including Figma and Adobe Creative Suite, and comfortable adopting new tools, including AI-assisted creative workflows, where they meaningfully improve the work.

Good-to-haves:

- Experience working across both agency and in-house/product environments.
- Previous experience working in fintech, financial services, technology or another high-growth digital product ecosystem.
- Experience working closely with Social Media and Content teams in a high-frequency publishing environment.
- Experience creating or maintaining scalable brand systems, templates and design frameworks.
- Experience with motion design, art direction, illustration, photography or production is an advantage.
- Experience mentoring junior designers or providing creative direction to internal or external teams.
- An active interest in investing, trading, financial products or the broader fintech ecosystem is a plus.

Why This Role Rocks

You'll be designing for a brand that sits at an interesting intersection of money, technology, culture and product. Your work won't live only in campaign presentations. It will show up across the everyday experience of Upstox, from how we communicate on social media and launch new products to how users discover features, understand financial concepts and interact with the brand across different touchpoints. You'll have the prospect to work on problems at very different scales: a single topical idea one day, a major product launch the next, and a design system that improves hundreds of future communication pieces after that.

Most importantly, this role gives you the opportunity to move beyond execution and become an active creative partner in shaping how one of India's leading investing platforms looks, speaks and shows up for millions of users.

By applying for this position, you acknowledge that you have reviewed our Prospective Employee Privacy Notice, which outlines how Upstox collects, uses, and protects your Personal Information ("PI"). I accept Upstox's Prospective Employee Privacy Notice.

Upstox is an Equal Opportunity Employer; all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or other characteristics.

📌 Senior Brand Designer (India)
🏢 Upstox
📍 India