Job Description: SEO Content Marketer cum Strategist

Job Title: SEO Content Marketer cum Strategist

Department: Digital Marketing / SEO

Experience: 4+ years

About the Role

We are looking for a results-driven SEO Content Marketer cum Strategist who can develop and execute data-driven content strategies to improve organic search visibility, increase website traffic, and generate qualified leads. The ideal candidate will have a solid understanding of SEO, content marketing, keyword research, search intent, and content optimization, along with expertise in optimizing content for Generative AI, Google AI Overviews, and Large Language Models (LLMs).

The candidate will be responsible for planning content strategies, analyzing competitors and SERPs, creating content briefs, optimizing website content, and developing strategies to improve visibility across traditional search engines and AI-powered search experiences.

Key Responsibilities1. SEO Content Strategy

● Develop and implement comprehensive SEO content strategies aligned with business goals and target audiences.

● Conduct keyword research to identify primary, secondary, long-tail, and semantic keywords.

● Analyze search intent, SERP features, competitor content, and content gaps to identify ranking opportunities.

● Build content calendars, topic clusters, pillar pages, and topical authority strategies.

● Plan content for different stages of the marketing funnel, including awareness, consideration, and conversion.

2. Content Planning and Development

● Create detailed, SEO-focused content briefs, including target keywords, content structure, headings, search intent, FAQs, internal links, and recommended word counts.

● Coordinate with content writers to ensure content is accurate, engaging, helpful, and optimized for search engines and AI-powered search experiences.

● Develop landing page content strategies, service pages, blogs, comparison pages, case studies, and other marketing assets.

● Ensure content aligns with brand voice, audience needs, and conversion objectives.

3. On-Page SEO and Content Optimization

● Optimize existing website content to improve rankings, relevance, readability, and user engagement.

● Review and improve title tags, meta descriptions, heading structures, URLs, internal linking, image alt text, and keyword placement.

● Identify underperforming pages and recommend content refreshes, restructuring, and optimization opportunities.

● Ensure content follows search engine best practices and demonstrates experience, expertise,



authoritativeness, and trustworthiness (E-E-A-T).

● Optimize content structure, clarity, and factual accuracy to improve its usefulness for search engines, AI systems, and users.

4. Generative AI, Google AI Overviews, and LLM Optimization

● Develop and implement content optimization strategies for Generative AI search, Google AI Overviews, and Large Language Models (LLMs).

● Understand how AI-powered search systems interpret, retrieve, synthesize, and summarize information from web content.

● Structure content around relevant user queries, clear answers, supporting evidence, and well-organized information to improve discoverability in AI-generated search experiences.

● Identify opportunities to improve brand visibility and potential inclusion in AI-generated answers through authoritative, relevant, and well-structured content.

● Research emerging AI search trends, content retrieval methods, entity optimization, and semantic relevance.

● Monitor changes in AI-powered search experiences and adapt content strategies accordingly.

● Use AI tools responsibly for content research, ideation, content briefs, optimization, and quality assurance while maintaining originality, accuracy, and editorial standards.

5. Competitor and Performance Analysis

● Conduct competitor content audits and identify keyword, topic, intent, and conversion gaps.

● Monitor organic traffic, keyword rankings, impressions, clicks, CTR, and conversions.

● Use Google Search Console, Google Analytics 4, Ahrefs, Semrush, and other SEO tools to evaluate performance.

● Track relevant changes in AI search visibility and content performance where reliable measurement is available.

● Prepare regular SEO content performance reports and recommend actionable improvements.

6. Content Marketing and Distribution

● Develop strategies for content promotion through relevant digital marketing channels.

● Collaborate with SEO and outreach teams to support content distribution, digital PR, and relevant link-building initiatives.

● Identify opportunities to repurpose content into social media posts, email campaigns, videos, and other formats.





● Support lead-generation campaigns through conversion-focused content and compelling calls to action.

Required Skills and Qualifications

● Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.

● 4+ years of hands-on experience in SEO content marketing, content strategy, or a related role.

● Strong understanding of keyword research, search intent, on-page SEO, content audits, and content optimization.

● Practical knowledge of optimizing content for Generative AI, Google AI Overviews, and LLM-powered search experiences.

● Understanding of semantic SEO, entity optimization, topical authority, and content structuring for AI-powered search.

● Proficiency in SEO tools such as Ahrefs, Semrush, Google Search Console, and Google Analytics 4.

● Excellent written and verbal communication skills.

● Ability to create structured content briefs and manage content production workflows.

● Strong analytical, research, and problem-solving skills.

● Understanding of conversion rate optimization (CRO), user experience, and lead-generation principles.

● Ability to manage multiple projects and meet deadlines.

Preferred Qualifications

● Experience working with B2B, SaaS, technology, real estate, healthcare, or other competitive industries.

● Familiarity with WordPress or other content management systems.

● Understanding of schema markup and basic technical SEO.

● Experience using AI-assisted content workflows and evaluating AI search results.

● Experience developing content strategies designed to improve brand visibility across AI-powered search platforms.

● Previous experience managing content writers or coordinating cross-functional marketing teams.

Key Performance Indicators (KPIs)

● Growth in organic traffic and qualified organic leads.

● Improvement in target keyword rankings and search visibility.

● Increase in organic impressions, clicks, and click-through rate.

● Content publishing consistency and optimization quality.

● Growth in keyword coverage and topical authority.

● Improvement in organic conversions and landing page performance.

● Content refresh success and reduction in underperforming pages.

● Improvement in content visibility and brand presence across relevant AI-powered search experiences, where measurable.

Share cv at [email protected] or Contact at +91-XXXXXXXXXX

Pay: Up to ₹100,000.00 per month

Work Location: In person

📌 SEO Content Marketer cum Strategist (India)
🏢 Richestsoft
📍 India