JOB DESCRIPTION

Job Title : Digital Marketing Manager

Job Type : Full Time

Reports To : Director – Marketing & Admission

1. About CMR Group

The CMR Group of Institutions is a unique education conglomerate based in Bangalore, India that

offers a wide range of courses from the Montessori / Kindergarten level to Post Graduate and

PhD programs. Founded in 1991 to meet the needs of local students, CMR Group currently

comprises different brands of schools & colleges namely, CMRIT Bangalore, Ekya Schools, CMR

National Colleges & the CMR university which was established in 2013.

Institutions: 20+ | Programmes: 80+ | Students: 18000+

2. JD for Digital Marketing Manager

The job role of CMRU - Digital Marketing Manager is extremely key for the smooth

functioning of admissions activities and the support should be available to the team as per need

basis. The ideal candidate should be able to handle a team and also have previous experience in

taking part/initiating various marketing campaigns (Google, Email, Whatsapp,Meta etc.)

As Digital Marketing Manager, you will be responsible for the following functions:

○ Plan and execute all marketing campaigns and communications ( SMS, E mail,

WhatsApp, Meta ) in Digital medium for Admissions activities.





○ Manage various marketing tools and ERP functions

○ Manage a complete admission Database, Analyze and generate reports for the

management.

○ Coordinate with outsourced Agencies for Google AdWords campaign setup and

monitoring if necessary.

○ Ensure ‘Database Manager’ is trained and given necessary permissions /

authorizations to complete admission related functions in NPF and ERP

○ Perform any other activity as per the requirement given by Director marketing and

admissions.

○ Ensure Data security of all admission related Database.

○ Monitor all Digital Marketing functions including Agency monitoring.

○ Ensure MIS reports for admissions are generated and updated on a daily basis.

The Digital Marketing manager will have a database manager assisting him in operations related

to data storage, report making etc.

Job Type: Full-time

Pay: ₹1,200,000.00 - ₹1,600,000.00 per year

Application Question(s):

- Have you worked on Google and Meta Ad platform?
- Have you generated qualified leads and brand awareness campaigns?

Education:

- Master's (Preferred)

Experience:

- Digital marketing: 3 years (Preferred)
- total work: 5 years (Preferred)

Work Location: In person

📌 Digital Marketing Manager - Campaigns & Communications (India)
🏢 Ekya Schools
📍 India