EcomGrey is a digital solutions company helping businesses grow through websites, e-commerce solutions, digital marketing, social media, and online growth strategies.

We are looking for a results-driven Digital Marketing & Lead Generation Expert who can take ownership of EcomGrey's online growth and build a consistent pipeline of qualified business leads.

This is not just a social media posting role. We are looking for someone who understands how to turn digital marketing activities into genuine business enquiries, qualified prospects, and sales opportunities.

What You'll Be Responsible ForLead Generation

- Develop and execute a complete lead-generation strategy for EcomGrey.
- Identify and target businesses that are potential customers for EcomGrey's services.
- Generate qualified B2B leads through Google, Meta, LinkedIn, email marketing, social media, and other relevant channels.
- Build targeted prospect lists and identify decision-makers.
- Develop lead funnels from prospecting to enquiry and qualification.
- Test different campaigns, audiences, offers, landing pages, and messaging to improve lead quality.
- Reduce cost per qualified lead while increasing conversion rates.
- Track, qualify, and nurture leads until they become genuine sales opportunities.

Digital Marketing

- Plan and execute Google Ads and Meta Ads campaigns.
- Manage Facebook and Instagram marketing.
- Develop LinkedIn marketing and B2B outreach strategies.
- Plan email marketing and cold-email campaigns.
- Conduct keyword, competitor, audience, and market research.
- Improve website landing pages and conversion rates in collaboration with the team.
- Use Google Analytics, Search Console, Meta Business Suite/Ads Manager,



and other marketing tools.
- Monitor campaign performance and continuously optimize for better ROI.

Social Media

- Create a practical social media growth strategy for EcomGrey.
- Plan content calendars for LinkedIn, Instagram, Facebook and other relevant platforms.
- Work with designers/content creators when required.
- Focus on content that generates business enquiries, not simply likes and followers.
- Identify trends, topics, and content opportunities that can attract potential clients.

The Most Important Requirement

We are looking for someone who can answer:

"How will you generate qualified customers for EcomGrey?"

You should be comfortable creating a complete strategy covering:

Target audience → Prospecting → Traffic → Lead Capture → Qualification → Follow-up → Appointment → Sales

You will be measured primarily on qualified leads and business opportunities generated, not just impressions, followers, or engagement.

Required Skills

- Digital Marketing
- B2B Lead Generation
- Performance Marketing
- Meta Ads / Facebook Ads
- Google Ads
- LinkedIn Lead Generation
- Email Marketing / Cold Email
- Social Media Marketing
- Landing Page & Conversion Optimization
- Lead Qualification
- CRM / Lead Management
- Google Analytics
- Competitor & Market Research
- Basic copywriting




- Strong analytical and reporting skills

Who We're Looking For

You will be a robust candidate if you:

- Have a proven track record of generating leads.
- Understand B2B customer acquisition.
- Can independently create and execute a lead-generation plan.
- Know how to find and target the right decision-makers.
- Understand CPL, CAC, conversion rate, ROAS and lead quality.
- Can test campaigns and improve results based on data.
- Are comfortable taking ownership rather than waiting for detailed instructions.
- Have experience working with agencies, e-commerce companies, SaaS companies, local businesses, or other B2B businesses.

Bonus Points

- Experience generating leads for digital agencies.
- Experience selling website/e-commerce/digital marketing services.
- Experience with Shopify or e-commerce businesses.
- Experience with CRM and marketing automation.
- Experience with WhatsApp marketing.
- Experience with LinkedIn Sales Navigator.
- Experience with cold calling or sales development.
- Existing understanding of the Indian SMB market.

Performance Expectations

Within the first 30–60 days, the candidate should be able to:

- Define EcomGrey's ideal customer profiles.
- Identify the highest-potential industries and target segments.
- Build a qualified prospect database.
- Create a multi-channel lead-generation strategy.
- Launch and test campaigns.
- Generate the first consistent flow of qualified enquiries.
- Establish a measurable lead-generation funnel.
- Provide weekly performance reports and recommendations.

Pay: ₹10,000.00 - ₹40,000.00 per month

Benefits:

- Flexible schedule

Work Location: In person

📌 Digital marketing & Lead generation experts (India)
🏢 EcomGrey
📍 India