Company Description Infinity Digital is a digital marketing agency that positions itself as a dedicated partner in helping brands grow in a rapid-changing online environment. The team focuses on innovation, creativity, and measurable outcomes to elevate clients presence across digital channels. By redefining traditional marketing approaches, Infinity Digital works to ensure each client's brand stands out in competitive markets. Applicants can expect a results-oriented, collaborative culture that values current ideas and strategic thinking.

Role Description This full-time remote role as a Search Engine Optimization Specialist involves planning and executing SEO strategies to improve organic visibility and search rankings for client websites. Day-to-day tasks include conducting keyword research, performing on-page optimization, and managing technical and content-related SEO initiatives in collaboration with marketing and content teams. The specialist will regularly perform SEO audits, monitor performance using web analytics tools, and prepare reports with actionable insights and recommendations. The role also includes managing link building campaigns, staying current with search engine algorithm updates, and proposing optimization opportunities to support overall digital marketing goals.

Qualifications

Experience and education

- 2 to 4 years of hands-on SEO experience, agency experience preferred (managing 6 to 10 client accounts at once)
- Proven ranking results for local service businesses, with before/after data they can show in GSC or Semrush
- Degree or diploma in marketing, IT, or a related field is an asset, not a requirement. Results matter more

Local SEO (must have)

- Strong Google Business Profile management: categories, services, posts, photos, reviews, Q&A;




- Citation building and NAP consistency audits
- Experience with local rank grid tracking and Map Pack ranking factors
- Experience building and optimizing city and service-area landing pages without creating duplicates

Technical SEO (must have)

- Comfortable inside WordPress, Elementor, and Rank Math (Yoast acceptable)
- Understands robots.txt, XML sitemaps, canonical tags, noindex, 301 redirects, and crawl budget
- Can run and interpret audits in Screaming Frog, Ahrefs Site Audit, or Semrush Site Audit
- Working knowledge of Core Web Vitals, caching plugins (WP Rocket), and image optimization (WebP)
- Can write and validate schema markup: LocalBusiness, FAQ, Service, Product, Article
- Knows the post-migration checklist: what to verify after a server move or staging push

On-page and content SEO (must have)

- Keyword research and intent mapping, one primary keyword per URL
- Writes titles and metas within 60/160 characters with CTR in mind
- Can spot and fix keyword cannibalization between blog posts and service pages
- Builds topical clusters and internal linking maps
- Can brief writers and edit content to E-E-A-T standards: sourced stats, author signals, real case study proof

Off-page SEO (must have)

- White-hat link building only: directories, profile links, guest posts, digital PR, content submissions
- Competitor backlink gap analysis and lost-link reclamation in Ahrefs or Semrush
- Can judge link quality (relevance, traffic, DR)



and avoid spam networks
- Maintains a clean backlink master sheet for each client

AEO and GEO (strongly preferred)

- Understands how AI Overviews, ChatGPT, Gemini, and Perplexity source and cite content
- Experience structuring content for featured snippets and AI answers
- Can set up AI referral tracking in GA4 and run a monthly prompt panel to track brand mentions

Analytics and reporting (must have)

- Google Search Console and GA4 proficiency, including conversion tracking and filtering bot or spam traffic
- Semrush position tracking and Ahrefs for rankings, competitors, and backlinks
- Can build a clear monthly client report: rankings, traffic, leads, work completed, next 30-day plan
- Excel or Google Sheets skills for keyword maps, redirect maps, and content inventories

Nice to have

- Shopify and WooCommerce SEO (product and category optimization)
- Basic HTML, CSS, and .htaccess knowledge
- Google Tag Manager
- Healthcare or legal vertical experience (compliance-aware content)
- Google Analytics, Semrush, or Ahrefs certifications
- Experience using AI tools (Claude, ChatGPT) in SEO workflows with proper human QA

Working style

- Follows SOPs and checklists without being chased, and logs every site change
- Clear written English for client reports and WhatsApp or email updates
- Comfortable working with a split Canada and India team across time zones
- Catches problems early: notices a ranking drop or indexing issue and investigates before the client does
- Honest about timelines. No ranking guarantees, no grey-hat shortcuts

Note: Previous Work / Portfolio must be attached with the resume or you Application will be rejected. For Direct application submission email us at [HIDDEN TEXT]

📌 Search Engine Optimization Specialist (Chandigarh)
🏢 Infinity Digital
📍 Chandigarh