Job Title: Digital Marketing Trainer

Organisation: TGC Animation & Multimedia
Location: Dehradun, Uttarakhand
Job Type: Full-Time / Part-Time
Work Mode: On-Site
Department: Training & Academics

About the Role

TGC Animation & Multimedia is looking for a skilled and practical Digital Marketing Trainer for our Dehradun centre.

The trainer should be able to teach students through practical sessions, live campaigns, assignments, case studies, and portfolio-based projects. We are looking for someone who understands current digital marketing practices and can train students for jobs, freelancing, internships, and business marketing roles.

The role requires strong knowledge of SEO, paid advertising, social media marketing, analytics, content marketing, AI tools, and marketing automation.

Key Responsibilities

The selected trainer will be responsible for:

- Conducting classroom training in Digital Marketing
- Teaching students from beginner to job-ready level
- Preparing lesson plans, assignments, practical exercises, and projects
- Conducting live demonstrations using real marketing tools
- Helping students create campaign reports and portfolios
- Conducting tests, assessments, and project reviews
- Tracking student attendance and academic progress
- Supporting students with interview preparation and practical assignments
- Keeping course content updated with current platforms and tools
- Coordinating with the academic and centre management team
- Helping students understand real agency and business marketing workflows
- Guiding students on freelancing and entry-level career opportunities

Topics the Trainer Should Be Able to TeachSearch Engine Optimization

- SEO fundamentals
- Keyword research
- Search intent
- On-page SEO
- Technical SEO basics
- Off-page SEO
- Link building
- Local SEO
- Google Business Profile
- SEO audits
- Competitor analysis
- Content planning
- Internal linking
- Schema markup basics
- Google Search Console
- SEO reporting

Google Ads

- Google Ads account structure
- Search campaigns
- Display campaigns
- Performance Max basics
- Keyword planning
- Match types
- Negative keywords
- Ad copywriting
- Conversion tracking
- Campaign optimisation
- Remarketing
- Budget and bidding strategies
- Lead generation campaigns

Social Media Marketing

- Facebook marketing
- Instagram marketing
- LinkedIn marketing
- YouTube marketing
- Social media strategy
- Content calendars
- Organic growth




- Community management
- Reels and short-form content
- Social media analytics

Meta Ads

- Meta Business Manager
- Facebook Ads Manager
- Campaign objectives
- Audience targeting
- Custom audiences
- Lookalike audiences
- Lead generation campaigns
- Conversion campaigns
- Retargeting
- Meta Pixel
- Creative testing
- Campaign optimisation
- Reporting

Content Marketing

- Content strategy
- Blogging
- SEO content
- Social media content
- Landing page content
- Ad copywriting
- Email content
- Content calendars
- AI-assisted content workflows

Web Analytics

Trainer should understand and preferably teach:

- Google Analytics 4
- Google Tag Manager
- Google Search Console
- Conversion tracking
- UTM parameters
- Website traffic analysis
- Funnel analysis
- Campaign reporting
- Basic dashboard creation

Email Marketing & Automation

- Email campaign planning
- Lead nurturing
- Email sequences
- Newsletter campaigns
- CRM basics
- Marketing automation concepts
- Tools such as Brevo, Mailchimp, HubSpot or similar platforms

AI in Digital Marketing

Candidates should be comfortable using modern AI tools for marketing workflows, including:

- ChatGPT
- Gemini
- Claude or similar AI assistants
- AI-assisted keyword research
- Content ideation
- SEO content planning
- Ad copy creation
- Social media content
- Competitor research
- Marketing research
- Campaign reporting
- Basic marketing automation

The trainer should also teach students how to verify AI-generated information rather than depending entirely on AI output.

Practical Projects

Trainer should be able to guide students through projects such as:

- Complete SEO audit of a website
- Keyword research project
- On-page SEO optimisation project
- Local SEO project
- Google Business Profile optimisation
- Google Ads campaign planning
- Meta Ads campaign planning
- Social media marketing strategy
- 30-day content calendar
- Landing page analysis
- GA4 traffic analysis
- Competitor marketing audit
- Lead generation campaign




- Digital marketing strategy for a local business
- Final capstone project combining SEO, paid ads, social media, analytics, and AI

Required Skills

Candidates should have working knowledge of most of the following:

- Google Ads
- Meta Ads Manager
- Google Analytics 4
- Google Tag Manager
- Google Search Console
- Google Keyword Planner
- Google Business Profile
- SEMrush / Ahrefs / Ubersuggest or similar SEO tools
- Canva
- WordPress basics
- Email marketing tools
- AI tools for marketing
- Excel / Google Sheets

Candidate Profile

We are looking for candidates with:

- Strong practical knowledge of Digital Marketing
- Good communication and presentation skills
- Ability to explain concepts to beginners
- Experience working on real campaigns
- Good understanding of current SEO and advertising practices
- Ability to conduct hands-on classroom sessions
- Interest in teaching and mentoring students

Preferred Experience

- 2+ years of Digital Marketing experience preferred
- Previous teaching or training experience will be preferred
- Agency, freelance, in-house marketing, or performance marketing experience is useful
- Candidates with live campaign experience will receive preference

Educational Qualification

Graduate or postgraduate degree preferred.

Professional certifications from Google, Meta, HubSpot or other recognised platforms will be an added advantage.

Practical experience and robust subject knowledge will be given greater importance than academic qualifications alone.

What We Expect From the Trainer

This is not a theory-only teaching position.

The trainer should be capable of showing students how actual digital marketing work is performed, including:

Research → Plan → Create → Launch → Track → Analyse → Optimise → Report

Students should complete the program with practical skills, project work, campaign knowledge, and a portfolio they can present during interviews.

Job Location

TGC Animation & Multimedia – Dehradun Centre
Dehradun, Uttarakhand

Application

Interested candidates can apply with:

- Updated CV
- Current location
- Total Digital Marketing experience
- Training/teaching experience
- Current and expected salary
- Notice period / joining availability
- Links to campaigns, websites, portfolios, or marketing projects handled, if available

Pay: ₹20,000.00 - ₹30,000.00 per month

Work Location: In person

📌 Digital Marketing Trainer- Dehradun (India)
🏢 TGC Dehradun
📍 India