About the Chance
A dynamic consulting firm operating at the intersection of renewable energy and growth marketing, we partner with solar-tech innovators across India to design and execute integrated 360° marketing campaigns that drive brand awareness, lead generation, and revenue scalability. Our marketing executives shape end-to-end strategies—from digital and traditional media to event activations and partner ecosystems—tailored to the fast-evolving solar industry landscape. Role & Responsibilities
- Plan and execute full-funnel 360° marketing campaigns across digital, print, OOH, and experiential channels for solar-tech clients.
- Manage campaign performance tracking, ROI analysis, and reporting using Google Analytics, UTM tagging, and CRM dashboards.
- Collaborate with agencies, content creators, and sales teams to align messaging, assets, and lead handoff processes.
- Drive B2B lead generation through LinkedIn marketing, webinars, trade shows, and targeted email nurture streams.
- Develop market-specific campaign plans for solar projects—residential, commercial, and utility-scale—focused on regional adoption drivers.
- Optimize budgets across channels, negotiate vendor contracts, and ensure consistent brand execution across all touchpoints.
- Preferred
- Solar Industry Familiarity
- Event Marketing Execution
- Marketing ROI Attribution Models
Benefits & Culture Highlights
- Work on cutting-edge clean energy campaigns with national and regional impact.
- Hybrid & team-oriented culture with exposure to cross-functional solar-tech clients.
- Performance-linked incentives and professional growth path within renewable energy marketing.