We are looking for an experienced Senior Digital Marketing & Creative Manager who can take ownership of our company's digital marketing, social media, advertising, graphic design, video production, and content creation.

This is a senior-level, hands-on position. We need someone who understands how marketing works within a professional corporation but is also capable of personally creating high-quality graphics, videos, advertisements, and written content.

The ideal candidate should understand both the creative and performance marketing sides of the business.

Key Responsibilities

- Develop and manage the company's overall digital marketing and social media strategy.
- Manage social media platforms including Instagram, Facebook, LinkedIn, YouTube and other relevant platforms.
- Create skilled graphics, advertisements, social media posts, presentations and marketing materials.
- Create, shoot when necessary, edit and produce short-form and long-form videos.
- Create engaging Reels, Shorts and other content designed to increase organic reach and potentially go viral.
- Write professional website content, advertisements, social media captions, blogs and marketing copy.
- Plan and manage paid advertising campaigns, including CPC/PPC campaigns.
- Manage campaigns on platforms such as Google Ads, Meta/Facebook Ads, LinkedIn and other advertising channels.
- Monitor CPC, CPL, conversions, engagement, reach and other marketing KPIs.
- Optimize advertising campaigns based on performance and return on investment.
- Develop campaign calendars and coordinate promotions,



launches and ongoing marketing activities.
- Manage marketing budgets and control campaign spending.
- Hire, coordinate and manage freelancers or outside creative professionals when required.
- Maintain consistent branding across all company marketing channels.
- Research competitors, industry trends and new content opportunities.
- Provide regular reports on campaign performance and recommend improvements.

Requirements

- Minimum 8 years of professional marketing experience is mandatory.
- Senior-level understanding of marketing within a corporation or established business.
- Strong experience with digital marketing, social media marketing and paid advertising.
- Hands-on experience managing CPC/PPC advertising campaigns and marketing budgets.
- Strong graphic design skills.
- Advanced video editing and content creation skills.
- Ability to create professional and engaging content for multiple social media platforms.
- Strong understanding of short-form video, viral content, hooks, storytelling and audience engagement.
- Excellent content writing and copywriting skills.
- Experience managing freelancers, agencies or other creative resources.
- Strong understanding of analytics,



campaign performance and marketing KPIs.
- Ability to independently plan and execute campaigns from idea through completion.
- Must be organized, accountable and capable of managing multiple projects at the same time.

Preferred Skills

Experience with tools such as:

- Adobe Photoshop / Illustrator
- Adobe Premiere Pro / After Effects
- Canva
- CapCut or similar video editing platforms
- Meta Business Manager
- Google Ads
- Google Analytics
- LinkedIn Campaign Manager
- AI-based marketing and content creation tools

Who We Are Looking For

We are not looking for someone whose experience is limited to posting on social media.

We are looking for an experienced marketing professional who can think strategically, manage advertising and budgets, understand corporate marketing goals, and also personally create excellent graphics, videos and written content.

The right candidate should be able to take ownership of the company's digital presence and continuously develop new ideas to increase brand awareness, engagement and lead generation.

Pay: ₹35,000.00 - ₹80,000.00 per month

Benefits:

- Versatile schedule
- Paid sick time
- Provident Fund

Ability to commute/relocate:

- Mohali, Punjab: Reliably commute or planning to relocate before starting work (Preferred)

Education:

- Bachelor's (Required)

Experience:

- Marketing Manager: 5 years (Required)

Shift availability:

- Night Shift (Required)
- Overnight Shift (Required)

Work Location: In person

📌 Senior Digital Marketing & Creative Manager – Social Media, Video & Graphic Design (India)
🏢 Haul Fund
📍 India