Influencer & Public Relations Manager Location: Mumbai Reports To: Senior Vice President Top 5 things you will do in your role: 1. Influencer & Creator Partnerships Identify relevant influencers, creators, and digital communities aligned with client objectives and brand audiences. Build and maintain strong relationships with influencers, talent, and creator networks. Develop and execute influencer campaigns across paid, organic, and integrated opportunities. Coordinate with creators and relevant stakeholders on briefs, deliverables, timelines, and campaign requirements. Track influencer campaigns and ensure smooth execution from outreach to closure. 2. Media Relations & PR Outreach Identify relevant media, journalists, influencers, and industry stakeholders for client mandates. Build and maintain solid relationships with media contacts across relevant publications and platforms. Drive media outreach for press releases, interviews, features, thought leadership, and story placements. Develop creative and relevant pitches based on client objectives and current conversations. Track media opportunities and ensure timely follow-ups. 3. Client Servicing & Campaign Execution Manage day-to-day client communication, deliverables, and account requirements. Support the development and execution of integrated PR and influencer campaigns, launches, events, and activations. Coordinate with internal teams, clients, media, influencers, and external partners to ensure seamless execution. Manage timelines, campaign deliverables, and client expectations effectively. Identify opportunities to strengthen consumer-facing brands through PR and influencer initiatives. 4.



Content Development & Reporting Draft press releases, media pitches, influencer briefs, briefing notes, campaign decks, reports, and other communication materials. Support the creation of client presentations and strategic campaign documents. Maintain media and influencer trackers, campaign reports, and coverage reports. Monitor campaign performance and prepare relevant insights and competitive analysis. Ensure all communication is accurate, timely, and aligned with brand messaging. 5. Industry Awareness & Relationship Building Stay updated on influencer trends, emerging creators, media landscapes, digital conversations, and relevant consumer trends. Proactively identify new creators, platforms, media opportunities, and trends relevant to clients. Build a strong network across media, influencer, and digital ecosystems. Bring fresh ideas and cultural insights to campaigns and client conversations. Demonstrate curiosity, ownership, and adaptability in a fast-paced agency environment. Top 5 things you need to have for this role: 4 years of experience in PR, communications, influencer marketing, media relations, or a related agency role, with strong experience working on consumer-facing brands. Hands-on experience in influencer marketing, creator partnerships, media relations, and consumer PR campaigns. Strong written and verbal communication skills, with the ability to develop compelling pitches and campaign narratives. Strong client servicing, interpersonal, project management, and stakeholder management skills. Ability to manage multiple campaigns and deadlines, with a proactive, creative, and solutions-oriented approach.

📌 Influencer & PR Manager (Maharashtra)
🏢 MSL India
📍 Maharashtra