Zonal Admission Manager – North Zone

Company: ODM Educational Group

Position: Zonal Admission Manager

Zone: North Zone

Base Location: Gurugram, Haryana

Travel Requirement: Mahendragarh, Kotputli and other North Zone school locations as required

Reporting To: Senior Management / Zonal Leadership

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About the Role

ODM Educational Group is looking for an experienced and result-oriented Zonal Admission Manager – North Zone to lead and oversee admission operations across multiple schools within the assigned zone.

The candidate will be based at Gurugram and will be responsible for managing admission performance across the existing schools in Gurugram, Mahendragarh, Kotputli, and additional schools that may be added to the North Zone in the future.

The Zonal Admission Manager will act as the central point of coordination between the management and individual school admission teams, ensuring that every school achieves its monthly, quarterly, half-yearly and annual admission targets through structured outreach, counselling, follow-up, conversion and parent engagement.

The role requires strong leadership, sales and admission management capability, data-driven decision-making, excellent communication skills and the ability to build a high-performance admission culture across multiple locations.

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Key Responsibilities

- Zonal Admission Target & Performance Management
- Take complete ownership of admission targets for all schools under the North Zone.
- Translate annual admission targets into half-yearly, quarterly and monthly actionable targets for each school.
- Monitor school-wise:
- Enquiries
- Leads
- Walk-ins
- Counselling
- Applications
- Admissions/Enrollments
- Conversion ratios
- Follow-ups
- Lost leads
- Pending cases
- Scholarship cases
- Identify gaps against targets and implement corrective action plans.
- Ensure consistent admission performance across all schools rather than focusing only on individual high-performing locations.
- Prepare and present regular performance reviews to senior management.

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- Leadership of School Admission Teams

Each school will have its own Admission Manager and Counselling Team.

The Zonal Admission Manager will:

- Guide, monitor and review the performance of each School Admission Manager.
- Ensure that Admission Managers are executing the approved admission strategy and outreach calendar.
- Ensure counsellors are following the prescribed calling, counselling and follow-up protocols.
- Review daily/weekly/monthly performance reports.
- Conduct regular review meetings with school admission teams.
- Identify training requirements and arrange/coordinate coaching for Admission Managers and Counsellors.
- Ensure accountability for lead management, follow-up and conversion.
- Promote coordination between Admission Managers and Counsellors for seamless execution.
- Ensure that the school admission team operates independently while remaining aligned with zonal objectives.

Note: The role will focus specifically on admission operations and performance. The Prodigy/academic operations team will remain outside the direct admission function, while coordination may be required wherever it impacts student acquisition or parent communication.

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- Outreach & Lead Generation

Ensure that every school has a strong and continuous outreach program.

The Zonal Admission Manager will monitor and guide school teams in executing:

- Residential society outreach programs
- School visits and student engagement programs
- College and institutional outreach
- Career fairs
- Education fairs
- Parent engagement programs
- Student engagement activities
- Community outreach
- Corporate/community tie-ups
- Local events and social activities
- Referral programs
- Digital and social-media-led lead generation initiatives
- Brand promotion activities
- Local area marketing initiatives

Ensure that every Admission Manager maintains a structured monthly outreach calendar with measurable outcomes.

Outreach should not be activity-driven alone; it must generate quality leads and contribute to admission conversion.

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- Counselling & Parent Engagement

Ensure that the counselling team follows a standardized and professional counselling protocol.

The Zonal Admission Manager will ensure that counsellors:

- Make timely calls to all assigned leads.
- Follow up regularly and systematically.
- Maintain proper lead records and follow-up history.
- Understand the requirements and concerns of parents.
- Provide accurate and transparent information.
- Handle parent objections professionally.
- Explain the admission process clearly.
- Explain applicable scholarships and eligibility criteria.
- Ensure timely application and enrollment.
- Maintain continuous engagement with prospective parents until closure.
- Provide appropriate post-enrollment communication and support.





The objective should be to create a professional, informative and trust-based parent experience rather than a purely sales-driven interaction.

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- Walk-in & Admission Conversion Management The Zonal Admission Manager will ensure that every school follows a standardized walk-in management process.

Parents/clients visiting the school should receive complete information regarding:

Academic Journey

- Pre-Primary
- Primary
- Secondary
- Senior Secondary
- Higher education opportunities, wherever applicable
- Integrated/long-term educational pathways within the ODM ecosystem

Competitive & Career Preparation

Where applicable, parents should be appropriately informed about opportunities for:

- JEE preparation
- NEET preparation
- Other competitive examination support
- Career-oriented academic programs

Holistic Development The counselling team should effectively communicate the school's opportunities for:
- Sports
- Music
- Singing
- Basketball
- Cricket
- Volleyball
- Swimming
- Horse riding
- Other extracurricular activities
- Student engagement programs
- National and international-level participation and recognition The Zonal Admission Manager will ensure that such information is communicated accurately, consistently and in accordance with approved school/group communication.

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- Application, Enrollment & Post-Enrollment Process

Ensure that the complete admission journey is managed smoothly:

Lead → Contact → Counselling → Follow-up → Walk-in → Application → Scholarship/Financial Discussion → Enrollment → Post-Enrollment Support

Responsibilities include

- Ensuring timely application processing.
- Monitoring pending applications.
- Ensuring proper documentation.
- Monitoring enrollment timelines.
- Tracking admission drop-offs.
- Following up on incomplete cases.
- Ensuring accurate fee/course communication.
- Ensuring parents receive proper information regarding applicable fees and policies.
- Coordinating with relevant school departments for a smooth post-enrollment experience.
- Identifying reasons for admission cancellations or drop-outs and developing corrective measures.

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- Data, MIS & Admission Analytics The Zonal Admission Manager must establish a strong data-driven admission management system.

Regularly monitor

- School-wise target vs achievement
- Lead generation
- Lead source
- Calling performance
- Contactability
- Walk-in ratio
- Application ratio
- Conversion ratio
- Counsellor-wise performance
- Admission Manager-wise performance
- School-wise performance
- Scholarship cases
- Pending applications
- Lost leads
- Admission cancellations
- Revenue/fee realization, where applicable

Prepare

Daily / Weekly

Operational performance tracking and critical follow-up review.

Monthly

School-wise target vs achievement and performance review.

Quarterly

Trend analysis, strategy review and corrective action plan.

Half-Yearly

Zonal performance evaluation and strategic planning.

Annual

Complete North Zone admission performance analysis and next-year planning.

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- Review & School Visits The base location will be Gurugram, but the candidate must be willing to travel periodically to schools under the North Zone.

Expected locations may include

- Gurugram
- Mahendragarh
- Kotputli
- Other North Zone locations added in the future

During school visits, the Zonal Admission Manager will:
- Review admission performance.
- Meet the Admission Manager and Counselling Team.
- Audit lead and follow-up records.
- Review outreach activities.
- Evaluate parent/walk-in handling.
- Identify operational gaps.
- Conduct performance reviews.
- Provide on-ground guidance and training.
- Ensure implementation of management directives.
- Develop location-specific action plans.

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- Strategy & Business Development The Zonal Admission Manager will contribute to the development of the North Zone admission strategy by:
- Identifying local market opportunities.
- Understanding parent/student demographics.
- Identifying high-potential catchment areas.
- Developing school-specific lead-generation strategies.
- Identifying new outreach channels.
- Building institutional/community relationships.
- Studying competitor activities and local admission trends.
- Recommending new marketing and outreach initiatives.
- Supporting new school launches from an admission perspective.

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- Current School Integration

As ODM Educational Group expands its presence in the North Zone,



additional schools may be added under the Zonal Admission Manager.

The incumbent will be responsible for supporting the admission setup of new schools, including:

- Admission team structure
- Target planning
- Recruitment/support for admission personnel
- Counselling process
- Lead-generation strategy
- Outreach planning
- MIS implementation
- Local market mapping
- Admission launch strategy
- Performance monitoring The role therefore has the potential to expand with the growth of the North Zone.

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- Cross-Functional Coordination The Zonal Admission Manager will coordinate with relevant internal functions including:
- School Leadership
- Admission Managers
- Counsellors
- Marketing/Branding Team
- Academic Team
- Prodigy/Program Teams
- Finance Team
- Operations Team
- HR Team
- Senior Management The objective is to ensure that admission activities, marketing, counselling, academics and parent experience remain aligned.

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Key Performance Indicators (KPIs)

Performance will be evaluated through measurable parameters including:
- School-wise admission target achievement
- Monthly / Quarterly / Half-Yearly / Annual target achievement
- Lead generation and quality
- Lead-to-walk-in conversion
- Walk-in-to-application conversion
- Application-to-enrollment conversion
- Overall admission conversion rate
- Follow-up effectiveness
- Counsellor productivity
- Admission Manager productivity
- Outreach activity and lead contribution
- Pending lead/application reduction
- Admission cancellation/dropout reduction
- Timely MIS and reporting
- Parent engagement and service quality
- New-school admission readiness and ramp-up

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Candidate Profile

Education

- Graduate/Postgraduate in Management, Business Administration, Marketing, Education or a relevant discipline.
- MBA/PGDM in Marketing, Sales or related field will be an advantage.

Experience

- 5–10+ years of relevant experience in admissions, education sales, school admissions, counselling, business development or related roles.
- Experience managing multiple schools/branches/locations will be highly preferred.
- Candidates with experience in K-12 schools, educational groups, coaching institutes, EdTech or higher education admissions may be considered.
- Experience in managing Admission Managers/Counsellors and achieving multi-location targets will be an advantage.

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Key Skills

- Multi-location team management
- Admission & enrollment management
- Sales & conversion management
- Education counselling understanding
- Lead management
- Business development
- Outreach planning
- Parent engagement
- Team leadership
- Target management
- MIS & data analysis
- Performance monitoring
- Strategic planning
- Excellent communication and interpersonal skills
- Negotiation and objection handling
- Problem-solving ability
- Strong execution and follow-through
- Willingness to travel

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Ideal Candidate The ideal candidate should be someone who can think strategically like a Zonal Business Manager but execute practically like an Admission Operations Leader.

The candidate should be capable of:

Plan → Set Targets → Guide Teams → Generate Leads → Monitor Counselling → Improve Conversion → Review Data → Identify Gaps → Take Corrective Action → Achieve Zonal Targets The person should be comfortable working in a target-driven, multi-location and fast-growing educational environment.

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Location & Travel

Base Location: Gurugram, Haryana

Coverage: North Zone

Current/Expected School Locations

- Gurugram
- Mahendragarh
- Kotputli
- Additional North Zone schools as added by ODM Educational Group

Travel: Periodic travel to schools within the assigned zone will be required for reviews, team meetings, audits, training, strategy implementation and performance improvement.

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What ODM Educational Group Offers

- Opportunity to work with a growing educational group.
- Ownership of a complete geographic admission zone.
- Opportunity to manage multiple schools and admission teams.
- Exposure to strategic admission planning and business development.
- Opportunity to contribute to the expansion of ODM Educational Group in the North Zone.
- Career growth aligned with the expansion of the organization.

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Role Summary The Zonal Admission Manager will be the owner of admission performance across the North Zone, ensuring that every school has the right targets, the right outreach, the right counselling process, strong follow-up, effective conversion and a smooth parent experience.

Base: Gurugram

Zone: North Zone

Reports: School Admission Managers & Counselling Teams

Coverage: Existing and future schools within the assigned zone

Primary Objective: Achieve zonal admission targets through effective people management, outreach, counselling, conversion, data-driven reviews and operational excellence.

📌 Zonal Admission Manager (Gurugram)
🏢 ODM Educational Group
📍 Gurugram