SEO / SEM Manager or Specialist

Job Summary

We are looking for a results-driven SEO/SEM Manager or Specialist to develop, implement, and optimize search engine optimization and paid search strategies. The role will focus on increasing organic visibility, qualified website traffic, leads, and conversions through data-driven SEO and SEM initiatives.

Key Responsibilities

- Develop and execute comprehensive SEO and SEM strategies aligned with business objectives.
- Conduct keyword research, competitor analysis, and search-intent analysis.
- Optimize website content, landing pages, metadata, internal linking, and overall on-page SEO.
- Identify and resolve technical SEO issues, including crawling, indexing, site structure, page speed, and mobile optimization.
- Plan, launch, and optimize Google Ads/PPC campaigns, including Search, Display, and remarketing campaigns where relevant.
- Manage keyword selection, bidding, budgets, ad copy, extensions, audiences, and landing-page performance.
- Monitor organic rankings, traffic, conversions, CTR, CPC, CPA, ROAS, and other key performance indicators.
- Use tools such as Google Analytics, Google Search Console, Google Ads, Google Tag Manager, and SEO platforms to analyze performance.
- Develop SEO content strategies and collaborate with content, web development, design, and marketing teams.
- Perform regular SEO audits and recommend technical and content improvements.
- Conduct A/B testing and continuously optimize campaigns and landing pages.




- Prepare regular performance reports with actionable insights and recommendations.
- Stay updated on search-engine algorithm changes, PPC developments, and digital marketing best practices.

Required Skills & Qualifications
- Bachelor's degree in Marketing, Digital Marketing, Communications, Business, or a related field.
- Proven experience in SEO and/or SEM/PPC.
- Strong knowledge of on-page, off-page, technical, and local SEO.
- Hands-on experience with Google Ads and Google Analytics.
- Understanding of keyword research, search intent, conversion optimization, and web analytics.
- Robust analytical and problem-solving skills.
- Excellent written and verbal communication skills.
- Ability to manage multiple campaigns and projects simultaneously.

Preferred Qualifications
- Google Ads or other relevant digital marketing certifications.
- Experience with tools such as SEMrush, Ahrefs, Moz, Screaming Frog, or similar platforms.
- Basic knowledge of HTML, CSS, and website CMS platforms such as WordPress.
- Experience with e-commerce, lead generation, or international SEO.
- Familiarity with GA4, Looker Studio, and conversion tracking.

Key Performance Indicators (KPIs)
- Organic traffic growth
- Keyword ranking improvements
- Organic leads and conversions
- Paid search conversions
- CTR and CPC
- CPA and ROAS
- Search visibility
- Landing-page conversion rate
- SEO technical health

Job Type Full-time / Part-time / Contract

📌 Walk-in || Seo Sem Specialist (Navi Mumbai)
🏢 VK Venture
📍 Navi Mumbai