Role & responsibilities

- Plan, create, manage and optimize paid advertising campaigns across Meta Ads, Google Ads and Microsoft Bing Ads.

- Manage campaigns for e-commerce, lead generation and performance-driven brands.

- Monitor key performance metrics including ROAS, CPA, CPC, CTR, CPM, Conversion Rate and Revenue.

- Optimize campaigns regularly by adjusting budgets, bids, audiences, keywords, placements and creatives.

- Create and manage Google Search, Shopping, Performance Max, Display and Remarketing campaigns.

- Manage Meta Sales, Conversion, Retargeting and Prospecting campaigns.

- Perform keyword research and maintain negative keyword lists for Google and Bing campaigns.

- Set up and verify basic conversion tracking, Meta Pixel, Google Tag Manager and GA4 tracking.

- Analyze campaign performance and identify opportunities to improve sales, leads and return on ad spend.





- Conduct A/B testing for creatives, audiences, ad copy, landing pages and campaign structures.

- Work with the creative and content team to suggest ad creatives based on campaign performance.

- Prepare daily, weekly and monthly performance reports with actionable insights.

- Monitor campaign budgets and ensure spending is aligned with performance goals.

- Identify underperforming campaigns and take corrective actions quickly.

- Research competitors, audiences, keywords and advertising trends.

- Maintain proper campaign naming, structure and reporting for multiple brands/accounts.

- Stay updated with changes and recent features across Meta, Google and Microsoft advertising platforms.

📌 Walk-in || Performing Marketing Associate (Ahmedabad)
🏢 IERARE
📍 Ahmedabad