Role & responsibilities

- Develop and execute marketplace growth strategies to increase sales, revenue, traffic, conversion, and profitability.
- Manage marketplaces such as Amazon, Flipkart, Myntra, Meesho, Walmart, Etsy, JioMart, Blinkit, Instamart,etc.
- Create and manage marketplace advertising campaigns, including:

- Sponsored Products

- Sponsored Brands

- Sponsored Display

- Search/keyword campaigns
- Auto & manual campaigns

- Retargeting and promotional campaigns
- Monitor and optimize ACOS, TACOS, ROAS, CPC, CTR, CVR, impressions, clicks, and advertising sales.
- Identify high-performing and underperforming SKUs, keywords, categories, and campaigns and take corrective actions.
- Develop strategies for current product launches and SKU growth.
- Optimize product listings including titles, bullet points, descriptions, keywords, images, A+ Content, pricing, and promotions.
- Conduct competitor, keyword, pricing, and market analysis.
- Track marketplace performance through daily/weekly/monthly dashboards and reports.
- Analyze sales data and identify opportunities for revenue and profitability growth.
- Coordinate with catalog, creative, inventory, warehouse, finance, and customer support teams.




- Plan and execute marketplace promotions, deals, coupons, and seasonal campaigns.
- Monitor account health, listing issues, policy violations, suppressed listings, and marketplace cases.
- Identify opportunities for new marketplaces, new categories, and international expansion.
- Forecast sales and coordinate inventory planning to avoid stock-outs and excess inventory.
- Continuously test new strategies to improve organic ranking, paid visibility, conversion, and overall marketplace performance.

Core Knowledge Required

- Strong understanding of Amazon Seller Central / Vendor Central.
- Marketplace advertising and PPC campaign management.
- Understanding of ACOS, TACOS, ROAS, CPC, CTR and conversion rate.
- Marketplace SEO and keyword research.
- Product ranking and organic growth strategies.
- Competitor and market analysis.
- Pricing and promotion strategy.
- Marketplace analytics and reporting.
- Understanding of P&L;, margins, contribution margin and profitability.
- Excel / Google Sheets and data analysis.
- Understanding of marketplace algorithms and sales funnels.

📌 Walk-in || E-commerce Marketplace Strategist (Jaipur)
🏢 Prem Green
📍 Jaipur