Company Overview:

Sundew is a premier digital transformation and consulting company with over 19 years of industry presence. We specialize in delivering cutting-edge digital solutions across AI, Data Engineering, Enterprise Applications, Cloud, Product Engineering, and Digital Experience for global enterprises. With a strong presence across the USA, Europe, and the Middle East, we help organizations accelerate digital transformation through technology, innovation, and strategic consulting.

Role Overview:

As Sundew continues to expand its global footprint, we are seeking a visionary Vice President – Marketing to lead the organization's overall marketing strategy, brand positioning, demand generation, and market expansion initiatives.

This leadership role requires a strategic thinker with strong execution capabilities who can build high-impact marketing programs, strengthen Sundew's global brand, drive qualified business opportunities, and lead a high-performing marketing organization.

Key Responsibilities:

1. Strategic Marketing Leadership

- Define and execute Sundew's global marketing strategy aligned with business objectives and revenue goals.
- Develop long-term marketing roadmaps to strengthen brand positioning and market presence.
- Identify new market opportunities, customer segments, and industry trends to drive sustainable growth.

2. Brand Strategy & Corporate Positioning

- Build and strengthen Sundew's global brand across digital and offline channels.
- Lead corporate communications, thought leadership, PR initiatives, analyst relations, and employer branding.




- Ensure consistent brand messaging across all customer touchpoints.

3. Demand Generation & Growth Marketing

- Drive integrated marketing campaigns focused on lead generation, pipeline creation, and customer acquisition.
- Develop Account-Based Marketing (ABM) initiatives targeting enterprise clients.
- Collaborate with Marketing and Sales teams to improve lead quality, conversion rates, and marketing ROI.
- Oversee digital marketing initiatives including SEO, SEM, content marketing, social media, email marketing, webinars, and paid campaigns.

4. Revenue & Performance Ownership

- Own marketing KPIs including Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), pipeline contribution, customer acquisition, and marketing ROI.
- Monitor campaign performance through analytics and data-driven insights.
- Present business performance, marketing dashboards, and strategic recommendations to executive leadership.

5. Market Expansion & Strategic Partnerships

- Develop go-to-market strategies for new service offerings and global markets.
- Build strategic alliances with technology partners, industry associations, and ecosystem partners.
- Represent Sundew at industry conferences, leadership forums, webinars, and client engagements.

6.



Leadership & Team Development

- Build, mentor, and lead a high-performing marketing organization.
- Foster a culture of innovation, accountability, and continuous improvement.
- Establish scalable marketing processes, frameworks, and best practices.

Required Skills & Experience:

- 15+ years of progressive experience in Marketing, with at least 7 years in a senior leadership role.
- Proven experience in B2B IT Services, Digital Transformation, Technology Consulting, SaaS, or Enterprise Solutions.
- Strong expertise in brand strategy, demand generation, digital marketing, ABM, product marketing, and corporate communications.
- Demonstrated success in building marketing functions that contribute directly to business growth and revenue.
- Experience managing global marketing initiatives across North America, Europe, the Middle East, and APAC markets.
- Strong understanding of CRM, marketing automation, analytics platforms, and modern digital marketing technologies.
- Exceptional leadership, communication, stakeholder management, and strategic planning skills.
- MBA with specialization in Marketing, Business Administration, or a related discipline is preferred.

The Sundew Advantage Joining Sundew means owning the vision for our global marketing function. You will lead transformative growth initiatives, define scalable go-to-market strategies, and build a world-class marketing organization that accelerates business growth and strengthens our position as a trusted digital transformation partner for global enterprises.

📌 Vice President Marketing (Kolkata)
🏢 Sundew
📍 Kolkata