About the Role

nWe are seeking a highly motivated and data-driven User Acquisition Specialist to join

nour growth team. You will be responsible for managing the entire UA funnel — from

ncampaign conceptualization to in-depth performance analysis — with the goal of

nacquiring high-quality users at scale and maximizing long-term ROI.

nThis role requires a mix of technical expertise, strategic thinking, analytical rigor,

nand creative collaboration, making it ideal for someone passionate about scaling

nmobile games in the competitive social and hypercasual space.

nKey Responsibilities

n1. Technical & Execution

nPlan, launch, and optimize UA campaigns across Meta (Facebook/Instagram),

nGoogle Ads (UAC), TikTok, Apple Search Ads, Unity, and other ad

nnetworks/DSPs.

nManage daily campaign performance, adjusting bids, budgets, targeting, and

ncreatives to hit CAC, LTV, and ROI goals.

nImplement structured A/B tests for campaigns, audiences, and creatives.

nEnsure accurate event configuration and tracking across ad platforms

nand Mobile Measurement Partners (MMPs) (AppsFlyer).

nPartner with engineering teams to QA and troubleshoot SDK/event

nintegrations.

n2. Analytical & Reporting

nAnalyze campaign and cohort-level data from ad platforms and MMPs to identify

ntrends, opportunities, and risks.

nCalculate breakeven points and model projected LTV/ROI by user cohorts.

nUnderstand and act on player journey metrics (ex. Current users: D0–D7;

nRetained users: D7+; Reactivated users).

nBuild dashboards and performance reports in tools such as Looker Studio,

nTableau, or Power BI.

nApply predictive modeling and early KPIs (D1–D3) to forecast long-term user

nvalue, for decision making.

n3. Strategic

n

nDevelop and execute a full-funnel UA strategy that integrates acquisition,

nretention, and re-engagement.

nCreate and manage audience strategies (custom audiences, lookalikes,

nretargeting cohorts).

nDesign and execute re-engagement campaigns for churned or low-activity

nusers.





nCollaborate with CRM and product teams to connect UA with retention and

nmonetization strategies.

nContribute to budget allocation, forecasting, and scaling strategies.

nStay current with platform updates, privacy-first UA (SKAN, ATT, Privacy

nSandbox), and emerging ad tech.

n4. Creative

nCollaborate with the creative team to brief, conceptualize, and test ad

ncreatives (video, playables, static, UGC-style).

nDesign and run creative test campaigns with structured methodologies to

nminimize false positives/false negatives.

nAnalyze creative performance using key metrics (Hook Rate, Hold Rate, CTR,

nCVR, ROAS etc.) and translate findings into actionable creative insights.

nBuild data-driven audience categories and ensure visual assets + ad

ncopy are tailored to the right segment.

nEstablish creative refresh cycles and rotation strategies to combat ad fatigue.

nShare business-aligned creative insights with stakeholders, linking creative

nlearnings to broader UA strategy.

n5. Collaboration & Operations

nAct as the primary liaison with ad networks, agencies, and internal cross-

nfunctional teams (Analytics, Engineering, Product, Creative).

nLead the day-to-day campaign operations, ensuring accuracy, quality, and

ntimeliness.

nShare insights and recommendations with stakeholders to influence product

nand marketing decisions.

n

nQualifications

n4+ years of hands-on experience in UA for mobile games (social, hypercasual,

nor casino preferred).

nProven expertise with major ad platforms (Meta, Google Ads, TikTok, ASA).

nStrong working knowledge of MMPs (AppsFlyer, Adjust, Singular) including event

nsetup and analysis.

nDeep understanding of UA KPIs (CPI, CAC, ROAS, ROI, LTV, retention).

nAbility to run re-engagement campaigns and leverage MMP + platform

ndata for targeting and predictive analysis.

nProficiency in data analysis & visualization tools (Excel, SQL, Looker Studio,

nTableau, or equivalent).

nStrong analytical, mathematical, and problem-solving skills.

nEntrepreneurial mindset with a high sense of ownership and accountability.

📌 User Acquisition Specialist (Kochi)
🏢 Ruby Seven Studios
📍 Kochi