THE MANDATE

Rustomjee makes decisions worth hundreds of crores. Those decisions deserve better intelligence than what a competitor's brochure or a broker's anecdote can provide. This role builds the research infrastructure that makes our strategy sharper, our launches more precise, and our positioning more defensible.

You will be the organisation's single source of truth on the market tracking what competitors are doing before it becomes common knowledge, understanding what buyers actually want before sales asks, and building systems that keep leadership ahead of the curve rather than reacting to it.

WHAT YOU WILL OWN A live competitive intelligence system tracking launches, pricing, inventory, positioning, media, and channel strategy across key competitors

Consumer research programmes qualitative interviews, buyer journey mapping, sentiment analysis translated into strategic actions

CP ecosystem intelligence: structured tracking of channel partner sentiment, feedback, market buzz, and competitor schemes

Brand health monitoring: trust, premium perception, share of voice, digital sentiment, and NPS directional indicators

Monthly market intelligence reports used by leadership in board-level and launch-planning decisions

Launch readiness intelligence packs so every Rustomjee project launches with pricing, positioning,



and messaging grounded in real market data A centralised intelligence repository that becomes the institutional memory of the marketing function

RESEARCH & TOOLS CAPABILITY REQUIRED

Qualtrics / Typeform, NVivo / Dovetail,Google Trends, SEMrush / SimilarWeb , Social listening tools, ChatGPT / Claude, Excel / Sheets, PowerPoint / Slides

You must be able to design a research methodology, conduct and analyse qualitative interviews, synthesise large volumes of secondary data, and present findings that drive decisions - not just document observations.

WHAT MAKES YOU THE RIGHT PERSON

6 to 10 years in research, strategy, brand planning, or market intelligence with a track record of insight leading to action

Strong qualitative research depth: you can design discussion guides, moderate IDIs, and draw out insights that quantitative data misses

You write with clarity and conviction - your reports are read because they're useful, not because they're mandatory

You have sharp business instincts: you know which insights matter and which are compelling but irrelevant

You use AI to accelerate synthesis, not to replace thinking - you know how to prompt for research quality, not just summaries

Real estate, consulting, or research agency experience is preferred -luxury consumer brand experience is also relevant

📌 Strategic Research & Intelligence (Qualitative Research Exp Mandatory (Mumbai)
🏢 Keystone Realtors
📍 Mumbai