JOB TITLE and other details:

 Job Title - Sr. Coordinator (Sales & Marke ng)

 Department – Sales and Marke ng

 Repor ng to – Director and Sales & marke ng Head

 Employment Type – Full Time

 Loca on - AKF IMPEX, Plot No 17/1, P.H No 51, Village Khapri, Post Kumhari, District Durg, PIN 490042, Chha sgarh

ABOUT THE ROLE The Sr. Coordinator- Sales & Marke ng will provide day-to-day coordina on and administra ve support to the company's sales team, dealers, and customers. The role will act as a link between Sales Officers, Zonal Sales Managers, dealers, farmers, warehouse/logis cs, accounts, and management to ensure smooth order processing, mely delivery, sales tracking, collec ons follow-up, and repor ng.

The company deals in water-soluble fer lizers, plas c mulching, vegetable nursery plants, ssueculture banana plants, and polyhouse construc on, selling directly to farmers as well as through an authorized dealer network.

- PRODUCT PORTFOLIO Vegetable Nursery, Tissue Culture Banana Nursery, Fer lizers, Pes cides, Plas c Mulches, Polyhouses
- KEY RESPONSIBILITIES I) Sales Order & Customer Coordina on

 Receive and process sales orders from Sales Officers, dealers, and direct customers/farmers.

 Verify product availability, pricing, discounts, payment terms, and delivery requirements before processing orders.

 Coordinate with the concerned sales officer/zonal manager regarding order details.

 Maintain proper records of confirmed, pending, cancelled, and completed orders.

 Coordinate with customers/dealers regarding order status and expected delivery dates. II) Coordina on with Sales Team

 Coordinate daily with Sales Officers and Zonal Sales Managers regarding sales ac vi es and requirements.

 Collect daily/weekly sales updates from sales officers.

 Maintain territory-wise, product-wise, dealer-wise, and sales-officer-wise sales data.

 Follow up on pending quota ons, orders, payments, deliveries, and customer requirements.

 Prepare reports for the Direct and Sales & Marke ng Head.

III) Dealer Management Support

 Maintain an updated database of all dealers, including contact details, territory, outstanding balance, purchase history, and sales status.

 Coordinate dealer orders and dispatches.

 Share approved price lists, schemes, promo onal informa on, and product details with dealers.

 Follow up with dealers for order confirma ons and payment status.

 Assist the sales team in monitoring dealer-wise business performance.

IV) Farmer/Direct Customer Coordina on

 Coordinate direct farmer orders received through the sales team.

 Provide basic informa on regarding product availability, order status, and delivery.





 Forward technical/product-related queries to the appropriate Sales Officer or technical team rather than giving unauthorized technical recommenda ons.

 Maintain records of farmer enquiries, conversions, repeat orders, and complaints.

V) Inventory & Dispatch Coordina on

 Coordinate with the warehouse/stores team to confirm stock availability.

 Prepare or coordinate sales orders, invoices, dispatch instruc ons, and related documenta on.

 Coordinate with logis cs/transporters for mely dispatch and delivery.

 Track dispatched material and update the concerned sales officer/dealer/customer.

 Escalate shortages, delays, damages, or incorrect dispatches to the concerned department.

VI) Coordina on for Nursery & Polyhouse Business For vegetable nursery, ssue-culture banana nursery, and polyhouse construc on orders:

 Maintain customer/project enquiry records.

 Coordinate with the sales and technical/project team regarding requirements and melines.

 Track booking, advance payment, produc on/procurement status, dispatch, planta on/delivery schedule, or project execu on status as applicable.

 Maintain a pipeline of upcoming nursery and polyhouse requirements.

 Follow up with customers and the concerned field team un l comple on.

VII) Payment & Collec on Follow-up

 Coordinate with the accounts department regarding customer/dealer outstanding balances.

 Share outstanding informa on with Sales Officers and Zonal Sales Managers.  Follow up for payments as instructed by the sales management.

 Track advance payments and payment commitments against orders.

 Ensure orders are processed according to the company's approved credit and payment policies.

 Ensure that the accounts team is delivering Bills and invoices to the customers mely.

VIII) Sales Repor ng & MIS Get the details from Accounts & store department and maintain regular MIS reports such as:

 Daily sales report

 Sales Officer-wise sales

 Zonal sales report

 Dealer-wise sales

 Product-wise sales

 Order booking vs. dispatch

 Pending orders

 Outstanding/payment follow-up

 Farmer enquiries and conversions

 Nursery bookings

 Polyhouse project pipeline

 Monthly sales target vs. achievement

 Stock requirement and product demand forecast

IX) Customer Complaint Coordina on





 Record customer/dealer complaints properly.

 Forward complaints to the concerned Sales Officer, technical team, warehouse, logis cs, or management.

 Track complaints un l resolu on.

 Maintain a complaint register and prepare periodic complaint-status reports.

X) Sales Administra on

 Maintain proper sales documenta on and records.

 Schedule/coordinate sales mee ngs in coordina on with the Director and Sales & Marke ng Head and review the mee ngs.

 Prepare mee ng agendas, reports, and follow-up points when required.  Maintain confiden ality of pricing, dealer informa on, customer data, sales targets, and business reports.

 Support the Sales & Marke ng Head and Zonal Sales Managers in day-to-day sales administra on. Key Performance Indicators (KPIs) The Sr. Sales Coordinator can be evaluated on:

 Accuracy and meliness of sales reports/MIS

 Order processing accuracy  Speed of order-to-dispatch coordina on  Pending order reduc on

 Timely dealer/customer communica on

 Collec on follow-up and reduc on in overdue payments

 Accuracy of sales and dealer records

 Coordina on effec veness with Sales Officers and Zonal Managers

 Customer complaint follow-up and closure

 Nursery/polyhouse enquiry-to-order tracking

 Achievement of assigned coordina on and repor ng melines

- QUALIFICATIONS  B.Sc./M.Sc. (Agriculture), B.Tech (Agricultural Engineering), B.Com, BBA/MBA/PGDM (Sales & Marke ng)

 Candidates with experience in Agri-inputs, fer lizers, irriga on, Nursery, Hor culture, Polyhouse Construc ons, plas c mulching, or related industries will be preferred.

 6–7 years of experience in sales coordina on/MIS/sales administra on is desirable.

- SKILLS & COMPETENCIES

 Good communica on and interpersonal skills

 Strong coordina on and follow-up ability

 Good knowledge of MS Excel.

 Ability to prepare sales MIS and reports  Basic knowledge of Tally/ERP/soware is preferred

 Good numerical and analy cal skills

 Solid documenta on and record-keeping skills

 Ability to coordinate with mul ple departments simultaneously

 Customer/dealer rela onship management

 Ability to work under sales targets and deadlines

 Knowledge of agriculture products and dealer networks is an advantage

- Salary /Remunera ons

 Salary and other perks have no bar for deserving candidates.

 Compensa on will be based on experience, knowledge, interest, performance, and industry standards.

Pay: ₹11,442.16 - ₹53,382.71 per month

Benefits

- Flexible schedule
- Health insurance
- Leave encashment
- Life insurance
- Paid sick time
- Provident Fund

Work Location: In person

📌 Sr. Coordinator (Sales & Marketing) (Raipur)
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📍 Raipur