Social Media & Performance Marketing Executive (Mayur Vihar)

Social Media & Performance Marketing Executive (Mayur Vihar)

19 Sep
|
ZIA Fashions
|
Mayur Vihar

19 Sep

ZIA Fashions

Mayur Vihar

Zenith Group of Companies is a 25-year-old organization with interests in Entertainment, Performing Arts and Apparel Manufacturing, operating through Zenith Dance Institute Pvt. Ltd., Zenith Dance Troupe and ZAI Fashions.

With 20+ years of experience in entertainment and performing arts, Zenith is known for large-scale dance productions, international performances and Broadway-style theatrical productions such as Ali Baba Aur 32 Chor, Krishna – The Musical, Ramayan and Many More. Zenith has performed across India and internationally in Dubai, Singapore, China, Germany, Thailand and Malaysia.

Website Link: http://zenithdancetroupe.com/

Website Link: http://zaifashion.co.in/

Role

We are looking for a creative, analytical and result-oriented digital marketing professional to manage Zenith's social media, paid campaigns, digital marketing and SEO, with a focus on brand growth, lead generation and ticket sales.

Key Responsibilities

Social Media

- Manage Instagram, Facebook, YouTube and other platforms.
- Plan content calendars and coordinate posts, reels, stories and creatives.
- Monitor engagement, audience growth, trends and online reputation.

Performance Marketing

- Plan, execute and optimize Meta Ads and Google Ads campaigns.
- Manage campaigns for leads, ticket sales, events and brand awareness.
- Handle targeting, budgets, A/B testing and campaign optimization.
- Track CPL, CPA, CTR, CPC, conversions and ROAS.

Digital Marketing





- Develop digital marketing campaigns for shows, productions, events and workshops.
- Manage digital channels including email/WhatsApp marketing and influencer collaborations.
- Coordinate with creative, sales and external agencies/partners.

SEO & Website

- Handle keyword research, on-page and off-page SEO.
- Optimize website content, landing pages, titles, meta descriptions and keywords.
- Monitor Google Analytics, Search Console, organic traffic and keyword rankings.
- Coordinate technical SEO requirements with the website team.

Analytics & Reporting

- Prepare regular reports on social media, SEO, website traffic, leads, conversions, ad spend and ROI/ROAS.
- Provide data-driven recommendations for improving performance.

Requirements

- Minimum 3 years' relevant experience in Social Media / Digital / Performance Marketing.
- Hands-on experience with Meta Ads Manager is mandatory.
- Working knowledge of SEO, Google Analytics and Google Search Console.
- Knowledge of Google Ads preferred.
- Strong understanding of digital marketing metrics and lead generation.
- Positive content writing and communication skills.
- Basic knowledge of Canva/Photoshop/video editing is an advantage.
- Creative, analytical and able to independently manage multiple campaigns.

Pay: ₹30,000.00 - ₹50,000.00 per month

Work Location: In person

📌 Social Media & Performance Marketing Executive (Mayur Vihar)
🏢 ZIA Fashions
📍 Mayur Vihar

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