Key Responsibilities Manage the college's day-to-day social media accounts, including Instagram, Facebook, LinkedIn, and YouTube. Plan and maintain a monthly/weekly social media content calendar. Create, edit, and publish

Reels, short-form videos, stories, posts, carousels, and other social media content . Capture photos and videos of campus activities, events, seminars, workshops, student achievements, festivals, and other important occasions. Develop creative content showcasing campus life, student activities, faculty achievements, placements, admissions, events, and institutional initiatives . Write engaging captions, headlines, hooks, and appropriate hashtags. Coordinate with faculty, students, departments, and event teams to collect relevant content and information. Ensure timely posting and maintain consistency in the college's social media communication. Monitor comments, messages, mentions, and audience engagement and coordinate responses when required. Track social media performance and prepare regular reports covering reach, engagement, followers, views, and content performance. Coordinate with the admissions and marketing teams for promotional campaigns and admission-related content.

Required Skills &

Qualifications Bachelor's degree in

Marketing, Mass Communication, Journalism, Digital Marketing,



or a related field . 1–3 years of experience in social media management, digital marketing, content creation, or a similar role. Strong understanding of Instagram, Facebook, LinkedIn, and YouTube. Hands-on experience in

Reels and short-form video creation . Basic proficiency in video editing and graphic design tools such as

Canva, CapCut, Adobe Premiere Pro, or similar software . Strong communication and content-writing skills. Creative mindset with an understanding of current social media trends. Positive photography/videography skills will be an advantage. Ability to work on-site and cover college events as required. Ability to manage multiple activities and meet tight deadlines.

Preferred Candidate

We are looking for someone who is: Creative and enthusiastic about social media and content creation. Comfortable interacting with students and faculty. Proactive in identifying content opportunities around campus. Confident in shooting and appearing in/creating Reels when required. Trend-aware and able to turn everyday campus activities into engaging digital content. Organized, dependable, and capable of managing content from idea → shoot → edit → caption → publish → performance tracking .

📌 Social Media Marketing Coordinator (Shinde Ki Chhawani)
🏢 Prestige Institute of Management u0026 Research, Gwalior
📍 Shinde Ki Chhawani