StrongHer by The Quad

- Reports to the Marketing Manager

Every post is a chance to get one more woman to believe she can get strong. StrongHer is a brand under The Quad, built with one mission: get 10,000 women strength training. Not "fit" in the vague, generic sense — strong.

We built StrongHer around the real constraints women face — cost, time, location — which is why the programme is entirely virtual, designed to fit into a woman's life instead of asking her to rearrange it around fitness.

We need someone who can carry that mission online.

What This Role Is About

This is end-to-end ownership of StrongHer's social media — the content, the calendar, the voice, and the conversations that happen in the comments and DMs.

You'll design, edit and write content that makes women stop scrolling and start believing StrongHer is for them. You'll sit with our students, hear where they started and what changed, and turn that into something honest.

You don't need years behind you. You need range, taste, and opinions you're willing to say out loud.

What you'll be doing

- Owning the content calendar — planning what goes out, when, and why, so content is consistent and intentional, not last-minute
- Designing posts, carousels and social creatives that are clean, aesthetic and instantly easy to consume — Canva or equivalent should be second nature
- Editing organic videos and reels that hook fast, hold attention and tell a story. Use whatever software you like, as long as the result is on brand and has a transparent narrative
- Writing scripts, captions and story content that sound like a real woman talking to another woman — not brand copy
- Staying on top of Instagram — new formats, algorithm shifts, what's trending and what's dying — and bringing that into the content rather than reacting to it after the fact
- Meeting StrongHer students to learn their real stories — their starting point, their struggles, their wins — and bringing those to life as testimonials, transformation stories and behind-the-scenes content
- Responding to DMs,



comments and community engagement. You're often the first, and the most human, touchpoint someone has with StrongHer
- Tracking performance — keeping the social media dashboard updated, and reading the numbers to shape what gets made next, not just to report on what already happened
- Supporting shoots for paid ad content. Our performance agency owns paid strategy and creative; you'll help bring their scripts to life on the ground

What we're looking for Must-haves
- A portfolio showing both design and video work. Range matters more than years of experience — if you're just starting out, show us what you can do
- Strong writing samples — captions, scripts or story content that show you can connect, not just construct sentences
- A real understanding of Instagram — what makes someone stop, watch and follow
- Comfortable working with data — reading numbers and translating them into content decisions

Good to have
- Prior content experience in fitness, wellness or a mission-driven brand
- Familiarity with AI tools for design or video editing

The kind of person we're looking for
- Sees value in the mission
- Into fitness, or curious to get into it. You don't need to be training already, but you should want to understand why strength training changes lives
- Has opinions and says them — "here's what I'd do and why", not just "sent for approval" Empathetic enough to sit with a student, hear her story, and turn it into something honest rather than polished into blandness
- Takes ownership without needing to be chased

What you get
- A balanced, respectful work culture that respects your life outside work
- Free membership at The Quad
- Health insurance, annual health checkups and wellness support
- Industry-standard salaries and a generous leave policy
- Work that visibly changes how women see themselves. You'll see it in the DMs

How to apply Use the form below, and send us your portfolio — design work and video, both. If you've written captions or scripts you're proud of, include those too. We read every application, and you'll hear from us either way. The Quad is an equal opportunity employer.

📌 SOCIAL MEDIA MANAGER (India)
🏢 The Quad
📍 India