Role & responsibilities :

1. Social Media Management

- Own day-to-day organic social media operations across Instagram, Facebook, YouTube, LinkedIn and Pinterest.
- Manage publishing schedules, captions, hashtags, tagging and platform-specific optimisation.
- Maintain a consistent brand voice, visual identity and communication style across platforms.
- Ensure timely publishing and execution of approved content.

2. Content Planning & Execution

- Develop and maintain monthly and weekly content calendars aligned with brand campaigns, product launches and business priorities.

- Identify content opportunities around

- Product education

- Sustainability
- Home-care tips

- Cleaning hacks

- Product demonstrations

- Customer stories
- Behind-the-scenes content

- Founder/company stories

- Industry trends
- Brief designers, video editors, photographers, creators and internal stakeholders as required.
- Coordinate end-to-end execution to ensure content is delivered on time.

3. Community Management

- Actively manage comments, DMs, mentions, reviews and product-related queries.
- Build meaningful conversations with customers and followers rather than simply responding to comments.
- Identify recurring customer questions, concerns and feedback and communicate relevant insights to the marketing/product teams.
- Monitor brand sentiment and escalate important customer issues appropriately.
- Develop initiatives to improve engagement, retention and community participation.

4. Influencer & Creator Management

- Identify relevant micro and nano influencers, content creators and UGC creators aligned with ESTRIPs target audience.




- Manage creator outreach, communication, briefs and content requirements.
- Coordinate product seeding and UGC collaborations.
- Track creator deliverables, content performance and engagement.
- Build a long-term network of relevant creators rather than relying only on one-time collaborations.

5. Organic Growth

- Develop and execute strategies to increase:

- Organic reach

- Engagement

- Followers

- Profile visits

- Website/product interest

- Community participation
- Analyse platform performance and continuously optimise content based on results.
- Identify high-performing content formats and replicate successful content themes.
- Stay updated on changes in social algorithms, platform features and emerging content formats.

6. Trends & Real-Time Content

- Monitor emerging social media trends, memes, formats, sounds and consumer conversations relevant to ESTRIP.
- Identify opportunities for fast-turnaround content while ensuring alignment with the brand.
- Develop reactive content around relevant cultural, seasonal and category moments.

7. B2B & OEM Social Communication

- Support ESTRIPs B2B/OEM positioning through LinkedIn and other relevant platforms.

- Develop content around

- OEM capabilities

- Manufacturing capabilities





- Product innovation
- R&D; and formulation

- Case studies

- Institutional applications

- Sustainability benefits

- Customisation capabilities
- Create short-form B2B videos, product explainers, industry posts and case-study content in collaboration with internal teams.

8. Analytics & Reporting

- Track and report key social media metrics on a weekly/monthly basis.

- Monitor

- Reach

- Impressions

- Engagement rate

- Follower growth

- Video views

- Shares and saves

- Profile visits

- Link clicks

- Creator/UGC performance
- Prepare actionable insights and recommendations based on performance data.

9. Cross-Functional Coordination

- Work closely with Marketing, Brand, Sales, Product, R&D; and Operations teams to gather information and convert it into relevant content.
- Coordinate product launches, campaigns, events and business announcements from a social media perspective.
- Ensure technical/product claims are accurate and aligned with approved brand communication.

Preferred candidate profile: The ideal candidate is someone who:

- Thinks like a content creator, not just a social media scheduler.
- Understands how consumer brands build communities organically.
- Can turn technical product information into easy, engaging content.
- Has strong curiosity about sustainability, home care, consumer behaviour and innovation.
- Is comfortable being hands-onfrom ideation and creator outreach to publishing, engagement and reporting.
- Can balance creativity with measurable business outcomes.

📌 Social Media Manager (Gurugram)
🏢 Estrip Solution
📍 Gurugram