Note: Hiring for an Antler-funded startup building in the next-generation fashion & apparel space .

Role: Social Media & Influencer Marketing

Location: Bengaluru

Budget: 7-10 LPA

About Us

We’re building a Gen Z women’s fashion brand powered by AI . Our mission is to reinvent fashion for a generation that values individuality over trends and self-expression over mass production .

We’re building where Gen Z actually lives - Instagram, TikTok, YouTube, Pinterest and the next platform shaping culture.

If you understand internet culture before it becomes mainstream, know what makes people stop scrolling, and love working with creators who shape what’s next, this could be your playground.

The Role

We’re looking for a Social Media & Influencer Marketing professional who can help build the brand from the ground up. This is not a “post content and manage the page” role. You’ll own the intersection of social, creators, culture and community from spotting the next trend to turning it into content that people actually want to share.

What You'll Do

- Own and grow our social presence across Instagram, YouTube Shorts, Snapchat and emerging platforms
- Build and execute a social strategy designed specifically for Gen Z audiences
- Own the content calendar across platforms
- Conceptualise and create Reels, Stories, short-form videos and social-first content
- Stay obsessively close to Gen Z trends, memes,



creators, music, fashion and internet culture
- Identify emerging creators and influencers before they become mainstream
- Build and manage relationships with fashion, lifestyle and micro-influencers
- Work with creators and agencies to plan and execute campaigns end-to-end
- Own creator outreach, negotiations, briefs, content approvals and campaign execution
- Track reach, engagement, conversions, CAC/ROI and campaign performance
- Turn performance data and audience insights into better content and campaigns
- Work closely with the founders, designers and creative team to bring ideas to life
- Build an engaged community by actively participating in conversations and understanding what our audience cares about.

What We're Looking For

- 1-4 years of experience in social media, influencer marketing, digital marketing or a similar role
- Strong understanding of Gen Z culture, fashion, creators and consumer behaviour
- Hands-on experience working with influencers, creators or creator agencies
- Solid copywriting and storytelling skills
- Comfortable creating and editing short-form video content
- Strong communication, relationship-building and negotiation skills
- Ability to manage multiple campaigns and creators without losing attention to detail
- A sharp eye for fashion, aesthetics, visual story

📌 Social Media & Influencer Marketing (Bengaluru)
🏢 Recrivio
📍 Bengaluru