19 Sep
|
Shree Ji Steel
|
Kolkata
19 Sep
Shree Ji Steel
Kolkata
Social Media Handler
Company: Shree Ji Steel Private Limited
Location: Sector V, Salt Lake, Kolkata – On-site
Employment Type: Full-Time | Permanent
Salary: ₹15,000 – ₹18,000 per month
Experience: 1–2 Years
Qualification: Graduate Preferred
About Shree Ji Steel
Shree Ji Steel Private Limited is a rapidly growing company in the iron and steel industry, engaged in the manufacturing, trading, and export of high-quality steel products.
We focus on quality, competitive pricing, customer satisfaction, transparent business practices, and long-term B2B relationships. As we continue to expand our digital presence, we are looking for a creative and proactive Social Media Handler to strengthen our online brand presence and support business growth.
Job Summary
We are looking for a creative, proactive, and result-oriented Social Media Handler who can independently manage and grow the company's presence across major social media platforms.
The candidate will be responsible for content planning, post and reel creation, social media management, audience engagement, trend research, brand promotion, and performance tracking.
The ideal candidate should have practical experience with Instagram, Facebook, LinkedIn, and X, along with strong content-writing skills and knowledge of Canva, CapCut, AI content-creation tools, Reels, hashtags, and current social media trends.
Experience handling social media for a B2B, corporate, manufacturing, industrial, or steel-related company will be an added advantage.
Key Responsibilities
- Manage and maintain the company's social media accounts, including Instagram, Facebook, LinkedIn, and X.
- Plan, create, and publish engaging posts, reels, stories, videos, carousels, and promotional content.
- Develop and maintain a structured monthly and weekly social media content calendar.
- Create content based on the company's products, services, brand identity, business activities, achievements, and B2B target audience.
- Write compelling captions, headlines, descriptions, promotional messages, and social media copy.
- Research industry trends, competitors, trending topics, hashtags, keywords, and emerging content formats.
- Create product-focused and industry-related content that can attract builders, contractors, EPC companies, infrastructure companies, procurement professionals, fabricators, and industrial buyers.
- Coordinate with the Sales, Marketing, and Management teams to develop relevant content and campaigns.
- Monitor and respond professionally to comments, messages, mentions, and audience interactions.
- Track social media performance and analyze reach, engagement, impressions, followers, website traffic, and enquiries.
- Prepare basic weekly/monthly social media performance reports.
- Work towards improving brand awareness, engagement, followers, website visits, and inbound business enquiries.
- Create creative designs and short-form videos using Canva, CapCut, and AI-based content creation tools.
- Explore and test new content ideas, creative formats, hooks, reels, and campaigns.
- Stay updated with changes in social media algorithms, trends, features, and best practices.
- Maintain a consistent brand image, tone, and visual identity across all platforms.
- Support other digital marketing and content-related activities whenever required.
Required Skills
- Practical knowledge of Instagram, Facebook, LinkedIn, and X.
- Strong content writing, copywriting, and communication skills.
- Good knowledge of Canva and CapCut or similar design/video-editing tools.
- Understanding of Reels, short-form videos, hashtags, social media trends, and algorithms.
- Strong creative sense and good eye for visual presentation, design, and content quality.
- Good written and spoken English communication skills.
- Ability to independently create and manage social media content.
- Basic understanding of social media analytics and performance metrics.
- Knowledge of AI tools for content creation will be an advantage.
- Ability to research competitors, industry trends, and relevant content opportunities.
- Prior experience with a B2B, corporate, manufacturing, industrial, or steel brand will be preferred.
- Ability to manage multiple tasks, meet deadlines, and take ownership of responsibilities.
Qualifications
- Graduate / Post Graduate in Digital Marketing, Marketing, Mass Communication, Media Studies, or a related field.
- Digital Marketing course/certification is mandatory.
- Candidates with relevant practical experience in social media management and content creation will be preferred.
Who We Are Looking For
We are looking for someone who is creative, proactive, responsible, detail-oriented, and highly aware of current social media trends.
The ideal candidate should be able to independently handle the company's day-to-day social media activities, consistently produce engaging content, maintain the company's digital brand identity, and contribute towards brand awareness, audience engagement, website traffic, and business lead generation.
If you are passionate about social media, content creation, branding, and digital marketing, we would love to hear from you.
Apply Now
Interested candidates can share their updated resume at:
[email protected]
Work Location: Sector V, Salt Lake, Kolkata
Work Mode: On-site / In-person
Job Type: Full time | Permanent
Pay: ₹15,000.00 - ₹18,000.00 per month
Work Location: In person
📌 Social Media Handler (Kolkata)
🏢 Shree Ji Steel
📍 Kolkata