Location: Bengaluru

Work mode: remote

Type: full-time

Experience: 6–7 years

Required skills: LinkedIn Lead Generation, Account-Based Marketing (ABM), LinkedIn Sales Navigator, B2B Social Outreach, US Market Outreach, Lead Nurturing, Outreach Copywriting, Campaign Management, CRM Management, and Pipeline Generation.

What you'll be working on

ZEISS VisioGen is a human-verified AI patient communication platform built for US ophthalmology and optometry practices, part of ZEISS Meditec. Every response is verified by a licensed optometrist, so credibility and trust are at the core of everything we do, including how we show up in the market.

We are hiring a social media expert who lives and breathes B2B outreach. This is not a "post and hope" content role. It is a pipeline role. You will own organic social outreach across LinkedIn and supporting platforms, plan and run account-based campaigns into US ophthalmology and optometry practices, and consistently convert cold audiences into booked meetings for the sales team.

You know Sales Navigator inside out, you think in ICPs and buying committees, and you can build a messaging engine that gets replies. If your idea of a positive week is a full calendar of qualified conversations, this role is for you.

Target outcome: 20–30 qualified meetings per month, generated through social outreach.

What you'll do

- Plan and run structured organic outreach campaigns on LinkedIn, with X, Instagram, and Quora as supporting channels.
- Build a repeatable weekly prospecting motion: identify accounts, map decision-makers, sequence touches, and refill the pipeline continuously.
- Design tiered outreach playbooks (Tier 1 executives get manual,



high-touch messaging; broader tiers get scaled but personalized sequences).
- Build precise target lists using advanced Boolean search, saved searches, and alerts.
- Layer lead filters (title, seniority, function, geography) on top of account lists to isolate real decision-makers.
- Use buyer intent signals, Account IQ, and Lead IQ to prioritize warm, in-market accounts over cold volume.
- Keep lists clean and CRM-synced so no lead falls through the cracks.
- Define the Ideal Customer Profile alongside sales and marketing: practice size, specialty, region, and growth signals.
- Build and maintain tiered target account lists (Tier 1, 2, 3) and multi-thread across each buying committee.
- Coordinate personalized outreach and matched-audience touches so the right message reaches the right account at the right time.
- Use signal data (new locations, hiring, expansion) to time outreach for maximum relevance.
- Write and continuously test outreach messaging: connection notes, first touches, follow-ups, and re-engagement threads.
- Craft platform-native copy that feels human, credible, and worth a reply, never spammy.
- Own a rolling content and outreach calendar that keeps cadence tight and consistent across all channels.
- A/B test hooks, angles, and sequences,



then double down on what books meetings.
- Track the metrics that matter: connection acceptance, reply rate, positive reply rate, meetings booked, and cost per meeting.
- Report weekly on pipeline contribution and iterate quickly based on what the data shows.
- Align outreach targets with sales goals and adjust segments and messaging to protect quality of meetings.

What we're looking for

- 6–7+ years in social media, with hands-on B2B lead generation and outreach experience.
- Demonstrated ability to generate 20–30 qualified meetings per month through social outreach.
- Deep, practical mastery of LinkedIn Sales Navigator (advanced search, account lists, intent signals, saved searches, and CRM sync).
- Hands-on ABM experience: building target account lists, multi-threading, and tiered outreach.
- Strong exposure to the US market and comfort communicating with US business audiences.
- Sharp copywriting instincts for outreach messaging, with a testing-and-iteration mindset.
- Excellent calendar and campaign planning skills; highly organized and self-directed in a remote setup.
- Experience marketing to healthcare, medical device, or clinical audiences.
- Familiarity with outreach and sequencing tools (for example, La Growth Machine, Evaboot, HeyReach, or similar).
- Working knowledge of CRM platforms (Salesforce, HubSpot, or Pipedrive).
- Comfort with a compliant, professional, non-salesy tone suited to healthcare buyers.
- Tools You Should Know: LinkedIn Sales Navigator, LinkedIn outreach and sequencing tools, CRM platforms, basic analytics and reporting, and content scheduling tools.

📌 Social Media Expert (LinkedIn Lead Generation and ABM) (Bengaluru)
🏢 RemoteEngine
📍 Bengaluru