Location: Gurugram

Experience: 1–3 years

Type: Intern

Compensation: 25000/Monthly

We’re not looking for someone who just posts on Instagram.We’re looking for someone who gets social media.

Someone who sees a random Reel and immediately thinks, “Okay, I know why this worked.”

Someone who can turn a boring business message into a Reel people actually want to watch.

Someone who knows that a good hook can matter more than a fancy edit.

That’s who we want at Switch.

About SwitchSwitch is a tech-enabled staffing platform helping businesses find and book reliable staff on demand — from housekeeping and kitchen staff to waiters, delivery staff, security and more.

We’re growing quick, and we want our social media to grow with us.

What You'll DoYou’ll own a big part of how Switch shows up online — from “What should we post?” to “Why did this Reel get 10x more engagement?”

Your work will include

- Build and execute a social media content strategy for Switch.
- Come up with fresh, original and relatable content ideas for Instagram, YouTube, Facebook and other relevant platforms.
- Create Reels, Shorts, carousels, static posts, stories, memes, UGC-style videos and trend-based content.
- Develop concepts and scripts from scratch — including hooks, storytelling and CTAs.
- Create creative concepts specifically for paid ads, not just organic social media.
- Think of multiple angles for the same message and turn them into different creatives.
- Keep an eye on trending formats, sounds, memes, creators and conversations — and figure out how Switch can use them without looking forced.
- Work with the performance marketing team to understand which creatives are actually driving installs, leads, bookings and engagement.
- Look at content/ad performance and use the data to decide what to make more of, what to change and what to stop.
- Repurpose one strong idea into multiple formats and platforms.




- Work with designers, editors, creators and internal teams to bring ideas to life.

We Want You If...
- You have 100 ideas a day and at least 10 of them are actually good.
- You understand the difference between content that is “nice” and content that makes someone stop scrolling.
- You can write a hook that makes people want to watch the next 3 seconds.
- You understand Reels, UGC, storytelling, trends and internet culture.
- You can think creatively while still keeping business objectives in mind.
- You aren't afraid to experiment, test, fail and try something completely different.
- You can take feedback and turn it into a better creative instead of just making another version of the same thing.
- You can look at analytics and say, “This worked because…” rather than just “This got more views.”

Bonus Points We'd love it even more if you:
- Have previously worked on performance marketing creatives.
- Understand Meta/Instagram ad creative and how to create variations for testing.
- Have experience with UGC or creator-led content.
- Know Canva, CapCut, Premiere Pro, After Effects, Photoshop or similar tools.
- Have experimented with AI video/image/content tools.
- Have grown a personal Instagram page, YouTube channel or brand page.
- Have a portfolio that makes us say “Okay, this person gets it.”

What You’ll Get at Switch
- Creative freedom — we want ideas, not just execution.
- Opportunity to work across organic social + paid advertising.
- Direct exposure to performance data and real business outcomes.
- The chance to build the social voice of a growing startup from the ground up.
- A fast-moving environment where good ideas can actually get implemented.

Think You’re the Person?Don't just send us a CV.

Send us your portfolio, your best Reels/content, or even a social page you've worked on at (phone hidden).

We want to see how you think, what you create and how you make people stop scrolling.

📌 Social Media Content Creator (Delhi)
🏢 Switch
📍 Delhi