ABOUT THIS ROLE

We're looking for a writer who lives on the internet and writes like it.

This is not a long-form content role. You will write for the feed. Hooks that stop a thumb in the first second. Reel scripts with a turn in them. Carousels that people save and send. Captions that sound like a person, not a brand deck.

Community replies that make someone feel seen. You will write a hundred small things a month and most of them will be under forty words, which is harder than it sounds.

You should have a genuine instinct for what is moving on social right now. Not trend-chasing for its own sake, but knowing why a format is working and what it would take to make it ours. You should be able to watch a piece of content and say precisely why it holds, and then write the version of it that belongs to company.

The work sits close to the founders, who are creative-led and opinionated. You'll write, we'll push back, you'll write again. That loop is the job.

What you'll own

- Reel and short-form scripts, hooks first, across product, founder and brand content
- Instagram captions,



carousels and stories for an audience that has taste
- Ad copy for performance, written to be tested rather than admired
- Email and WhatsApp copy for launches, drops and lifecycle flows
- Product page copy that makes an object feel worth the money
- The tone of how talks to people in comments and DMs

What we're looking for

- 2 to 4 years writing for social, in-house at a consumer brand or at an agency that let you do real work
- A portfolio of things that actually ran. We want to see the post, not the deck
- Range across formats. Short video, static, long caption, subject line
- Taste. You can tell the difference between good and nearly positive, and you care about it
- Speed without sloppiness. Volume is part of the job
- You write in clean, natural English with a point of view

Nice to have

- You've written for a design, fashion or lifestyle brand
- You've scripted content that was put behind paid spend and you know how that changes the writing
- You shoot or edit a little yourself

📌 Social Copywriter (New Delhi)
🏢 Consult Shekhar Pandey
📍 New Delhi