Company Description Mavlers is a global digital marketing and technology partner that supports organizations as an extension of their in-house teams. With over 90,000 projects delivered by 800+ experts across 52+ countries, Mavlers works with leading brands such as Disney, National Geographic, Incubeta, and Ogilvy. The company offers scalable, flexible support in CRM, MarTech, SEO, PPC, and Web Development, integrating seamlessly into client workflows.

Mavlers focuses on co-owning outcomes, helping clients expand services, onboard more customers, and achieve sustainable growth without additional overhead. Through thought leadership, including its Marketing Insider Series and in-depth blogs, Mavlers provides practical insights and strategies that drive measurable impact.

Role Description This is a full-time remote role for an SFMC – Pardot specialist at Mavlers. The role involves designing, building, and optimizing campaigns in Salesforce Marketing Cloud and Pardot, including email journeys, automation workflows, audience segmentation, and lead scoring. The specialist will collaborate closely with marketing, sales, and technology teams to translate business requirements into effective MarTech solutions and campaign strategies.

Daily responsibilities include configuring integrations, maintaining data hygiene, creating reports and dashboards, and monitoring campaign performance to improve engagement and conversion. The role also includes documentation of processes,



adherence to best practices and compliance standards, and ongoing support and troubleshooting for stakeholders.

Qualifications

- Salesforce Marketing Cloud skills, including Journey Builder, Email Studio, Automation Studio, and experience with Pardot configuration and campaign management.
- Experience with CRM and MarTech ecosystems, including data modeling, integrations between Salesforce CRM and SFMC/Pardot, and lead lifecycle management.
- Solid marketing operations skills, such as audience segmentation, lead scoring, nurturing program design, and performance reporting and analytics.
- Technical proficiency with HTML/CSS for emails, basic scripting or SQL for queries in SFMC, and comfort working with marketing and sales data.
- Ability to interpret business requirements, collaborate across functions, and communicate clearly with both technical and non-technical stakeholders.
- Detail-oriented approach with a focus on data quality, compliance (e.g., CAN-SPAM, GDPR where applicable), and documentation of processes and standards.
- Previous experience in a digital marketing agency or multi-client environment is beneficial, as well as familiarity with SEO, PPC, or broader digital marketing practices.
- Bachelor’s degree in Marketing, Information Systems, Business, or a related field, or equivalent practical experience; relevant Salesforce or Pardot certifications are an advantage.

📌 SFMC - Pardot (India)
🏢 Mavlers
📍 India