Role Overview:

TAC Infosec Ltd. is looking for an experienced and results-driven SEO Expert to strengthen our organic search presence, improve keyword rankings, increase qualified website traffic, and support lead generation.

The ideal candidate should have strong hands-on expertise in On-Page SEO, Off-Page SEO, Technical SEO, Keyword Research, Content Optimization, Link Building, and SEO Analytics . Experience working with B2B, SaaS, technology, or cybersecurity companies will be an advantage.

Key Responsibilities:

- Develop and execute comprehensive SEO strategies to improve organic visibility, rankings, traffic, and conversions.
- Conduct detailed keyword research, competitor analysis, SERP analysis, and search intent analysis .
- Manage On-Page SEO , including title tags, meta descriptions, headings, internal linking, URL structures, image optimization, and content optimization.
- Perform Technical SEO audits and identify issues related to crawling, indexing, site architecture, redirects, canonicalization, structured data, XML sitemaps, robots.txt, and Core Web Vitals.
- Develop and execute ethical Off-Page SEO and link-building strategies to improve domain authority and search visibility.
- Work closely with content writers to develop SEO-friendly blogs, landing pages, service pages, and other website content.
- Monitor website performance using Google Analytics 4, Google Search Console, Google Tag Manager , and SEO tools.
- Work with tools such as SEMrush, Ahrefs, Screaming Frog, Moz , or similar platforms.
- Track keyword rankings, organic traffic, conversions, backlinks, and other key SEO KPIs.




- Identify opportunities to improve organic lead generation and conversion rates .
- Conduct regular website and competitor audits and recommend actionable improvements.
- Collaborate with content, development, design, and digital marketing teams to implement SEO recommendations.
- Stay updated with Google algorithm updates, AI-driven search developments, SEO trends, and search engine best practices .
- Understand the impact of AI search, generative search, and emerging search technologies on organic visibility.
- Prepare weekly/monthly SEO performance reports highlighting results, challenges, and improvement opportunities.

Required Skills & Qualifications

- Strong practical knowledge of On-Page, Off-Page, and Technical SEO .
- Excellent understanding of Google Search algorithms and ranking factors .
- Hands-on experience with Google Analytics 4 and Google Search Console .
- Experience with SEO tools such as SEMrush, Ahrefs, Screaming Frog, Moz, Keyword Planner , or equivalent.
- Strong knowledge of keyword research, competitor research, backlink analysis, and link building .
- Understanding of Core Web Vitals, website speed, crawling, indexing, schema markup, and structured data .




- Basic understanding of HTML, CSS, and CMS platforms such as WordPress .
- Ability to analyze SEO data and translate findings into actionable strategies.
- Strong written and verbal communication skills.
- Understanding of AI tools and their application in SEO and content optimization .
- Ability to manage multiple SEO initiatives in a fast-paced environment.

Preferred Qualifications

- Previous experience in the Cybersecurity, IT, SaaS, or B2B technology industry .
- Understanding of cybersecurity-related keywords, audiences, and competitive search landscapes.
- Experience working on international/global SEO campaigns.
- Familiarity with Local SEO, International SEO, and Conversion Rate Optimization (CRO) .
- Experience developing SEO strategies for competitive B2B markets.

Key Performance Indicators (KPIs) Performance will be evaluated based on improvements in:

- Organic website traffic
- Target keyword rankings
- Qualified organic leads and conversions
- Search impressions and click-through rate (CTR)
- Website technical health
- Quality backlinks and referring domains
- Organic visibility for priority services and solutions
- Conversion performance of SEO landing pages

Ideal Candidate We are looking for someone who is analytical, proactive, technically strong, and results-oriented . The candidate should be able to independently identify SEO opportunities, build an execution plan, and demonstrate measurable improvements in organic traffic, rankings, and qualified lead generation.

📌 SEO Expert (Chandigarh)
🏢 TAC Security
📍 Chandigarh