JD - SEO Executive

Company: Trafasa Technology Pvt. Ltd.

Location: Kolkata

Work Mode: Work from Office (WFO)

Employment Type: Full-Time

Department: Marketing & Growth

Reporting To: Head - Digital Marketing/Marketing

Experience: Preferably 2.5–4 years of hands-on SEO experience

CTC: Up to ₹3.0–3.5 (in hand), depending on skills and experience

About Trafasa:

Trafasa Technology Pvt. Ltd. is a DPIIT-recognized technology startup building an integrated, AI-enabled B2B procurement ecosystem.

Our ecosystem includes Trafasa Source, our AI-enabled Procure-to-Pay platform; Trafasa Exchange, our B2B marketplace; Trafasa Circle, our verified vendor network; and other solutions covering RFQs, quotations, auctions, purchase orders, GRN, invoicing, payments, vendor intelligence, spend analytics and enterprise integrations.

We are building a technology brand for businesses, procurement professionals, buyers and suppliers, and are looking for a hands-on SEO Executive who can help establish Trafasa's organic visibility across search engines and emerging AI-powered discovery platforms.

Key Responsibilities:

The SEO Executive will work closely with the Marketing, Content, Product and Technology teams and will be responsible for:

- Conducting keyword research, search-intent analysis and competitor analysis relevant to B2B procurement, SaaS, supply chain, vendor management and enterprise technology.
- Executing On-Page, Off-Page and Technical SEO activities.
- Optimizing website pages, product pages, landing pages, blogs, articles and other content for organic search.
- Optimizing meta titles, descriptions, headings, URLs, internal links, images and page structures.
- Conducting regular technical SEO audits and identifying issues relating to crawling, indexing, sitemaps, robots.txt, canonicalization, redirects, broken links and website performance.
- Working with the technology/development team to resolve technical SEO issues.




- Building ethical, high-quality backlinks and identifying relevant digital PR/link-building opportunities.
- Conducting competitor SEO and backlink analysis.
- Developing keyword clusters and content ideas around procurement, Procure-to-Pay, B2B marketplaces, vendor management, sourcing, RFQs, auctions, spend management, AI in procurement and related subjects.
- Supporting the content team with SEO briefs and recommendations.
- Tracking organic traffic, keyword rankings, CTR, conversions and qualified leads.
- Managing and monitoring Google Search Console and Google Analytics 4 (GA4).
- Preparing weekly and monthly SEO performance reports with actionable recommendations.
- Keeping abreast of Google algorithm changes and emerging search trends.

AI Search / AEO / GEO Trafasa wants to build visibility beyond traditional Google search. The candidate should therefore be willing to learn and work on:

- Answer Engine Optimization (AEO).
- Generative Engine Optimization (GEO).
- Optimizing Trafasa content for discovery through AI-powered search and answer platforms.
- Structured content, FAQs, schema and entity-oriented optimization.
- Using AI tools intelligently for keyword research, SERP analysis, content briefs, competitor research and SEO workflows.
- Prior AEO/GEO experience is an advantage but is not mandatory if the candidate has solid SEO fundamentals and willingness to learn.

Required Skills:

- Good understanding of On-Page, Off-Page and Technical SEO.
- Hands-on keyword research and competitor analysis.




- Google Search Console and GA4.
- Familiarity with tools such as SEMrush, Ahrefs, Screaming Frog, Ubersuggest or similar platforms.
- Basic understanding of HTML, website structure, XML sitemaps and robots.txt.
- Understanding of Core Web Vitals and page-performance fundamentals.
- Good written English and ability to understand business/technology content.
- Comfortable working with data and preparing reports in Excel/Google Sheets.
- Ability to coordinate with writers, designers and developers.
- Self-driven, execution-focused and willing to learn rapidly.

Preferred Profile: Preference will be given to candidates who have worked on:

- B2B, SaaS, technology or enterprise software websites.
- SEO-driven lead generation.
- Product/landing-page SEO.
- Content SEO and topic clusters.
- Technical SEO.
- AI tools for SEO/content research.
- AEO/GEO or AI-search optimization.

Key Performance Indicators (KPIs): Performance will primarily be evaluated on:

- Growth in qualified organic traffic.
- Improvement in relevant keyword rankings.
- Growth in non-branded search visibility.
- Organic enquiries/leads.
- Search impressions and CTR.
- Technical SEO health.
- Quality and relevance of backlinks.
- Growth in Trafasa's visibility for procurement-related searches and topics.
- Consistent execution of the agreed SEO roadmap.

What We Are Looking For: We are not looking for someone whose SEO knowledge is limited to bulk directory submissions, social bookmarking or creating backlinks mechanically.

We want a hands-on, analytical and curious SEO professional who understands that SEO ultimately needs to contribute to brand visibility, qualified traffic and business growth.

Job Type: Full-Time

Location: Kolkata – Work from Office

CTC: Up to ₹3.0–3.5L (in Hand)

Pay: ₹300,000.00 - ₹350,000.00 per year

Work Location: In person

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