Senior Social Media Marketing Executive

Location: Coimbatore, Tamil Nadu

Experience: 3–4+ years

Job Type: Full-time

Job Summary

We are looking for an experienced and creative Senior Social Media Marketing Executive to take ownership of our company's social media marketing activities and digital presence.

The ideal candidate should have 3–4+ years of hands-on experience in social media marketing, with strong knowledge of content planning, social media management, campaign execution, audience engagement, lead generation, and performance analysis.

The candidate should be comfortable communicating with and creating content for different types of audiences, including international customers and business audiences. Strong English communication, listening skills, and the ability to understand different accents and communication styles are important for this role.

The person should be creative, proactive, commercially aware, and capable of independently managing social media activities from planning through execution and reporting.

Key ResponsibilitiesSocial Media Management

- Manage the company's social media platforms, including Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms.
- Plan and maintain weekly and monthly social media content calendars.
- Develop and execute social media activities in line with business objectives.
- Manage regular posting, publishing, scheduling, and content updates.
- Monitor comments, messages, mentions, and audience engagement.
- Maintain consistency in brand communication, tone, messaging, and visual identity.

Content Planning & Creation
- Develop creative and commercially relevant ideas for posts, reels, stories, videos, campaigns, and other social media formats.
- Research current social media trends, audience interests, competitor activities, and emerging content formats.
- Prepare or coordinate captions, copy, hashtags, and other social media content.
- Coordinate with graphic designers, content writers, video editors, photographers, and other creative resources.
- Review content before publishing to ensure quality, accuracy, relevance, and brand consistency.
- Continuously develop fresh content ideas to improve reach and engagement.

Campaigns & Lead Generation
- Plan and execute social media campaigns and promotional activities.
- Support organic and paid social media campaigns as required.
- Coordinate campaign creatives, messaging, timelines, and deliverables.




- Work closely with the Marketing and Sales teams to support lead generation and business development.
- Monitor campaign performance and recommend improvements.
- Understand the difference between content created for awareness, engagement, lead generation, and conversion.

Audience & Communication
- Develop content that is appropriate for different customer profiles, markets, and audiences.
- Understand audience behaviour, communication preferences, and cultural differences when creating marketing content.
- Be comfortable communicating with international customers and business audiences.
- Have strong English listening and communication skills and be able to understand different English accents clearly.
- Adapt communication style and content according to the target audience and business requirement.
- Ensure that social media communication remains qualified, clear, relevant, and commercially appropriate.

Analytics & Reporting
- Monitor social media performance regularly.
- Track reach, impressions, engagement, followers, views, clicks, leads, and other relevant metrics.
- Prepare weekly and monthly social media performance reports.
- Analyze content and campaign performance to understand what is working and what needs improvement.
- Use data and insights to improve future content and campaigns.
- Maintain proper records of social media activities and performance.

Coordination & Ownership
- Coordinate with internal teams to collect information, requirements, product details, images, and other marketing inputs.
- Follow up with relevant team members to ensure content and campaign activities are completed on time.
- Coordinate with external agencies, freelancers, influencers, or other vendors when required.
- Take ownership of assigned social media activities and deadlines.
- Stay updated with changes in social media platforms, algorithms, trends, tools, and digital marketing practices.

Requirements
- Bachelor's degree in Marketing, Digital Marketing, Communications, or any relevant discipline.
- 3–4+ years of relevant hands-on experience in Social Media Marketing / Digital Marketing.




- Proven experience managing professional/business social media accounts.
- Strong knowledge of Instagram, Facebook, LinkedIn, YouTube, and other social media platforms.
- Good understanding of social media content planning, campaigns, engagement, and analytics.
- Experience in lead generation through digital/social media channels is preferred.
- Strong English communication and content-writing skills.
- Good listening and comprehension skills, including the ability to understand different English accents.
- Comfortable communicating with international customers and business audiences.
- Ability to understand different audience profiles and adapt content accordingly.
- Strong knowledge of current social media trends and content formats.
- Experience coordinating with designers, content creators, agencies, or freelancers.
- Knowledge of Canva, Meta Business Suite, and social media analytics/scheduling tools is preferred.
- Strong organizational, coordination, follow-up, and time-management skills.
- Ability to work independently and take ownership of responsibilities.

Key Skills
- Social Media Marketing
- Social Media Management
- Digital Marketing
- Reels & Short-form Content
- Social Media Campaigns
- Lead Generation
- Audience Engagement
- Social Media Analytics
- Competitor Research
- Performance Reporting
- International Customer Communication

What We Are Looking For We are looking for a candidate who can independently handle social media marketing activities and contribute ideas rather than simply follow instructions.

The right candidate should be able to:

- Understand the business and its target audience.
- Convert business requirements into relevant social media content.
- Identify trends and turn them into practical content ideas.
- Communicate confidently in English.
- Understand different English accents and communication styles.
- Take ownership of timelines, content quality, campaigns, and reporting.
- Think commercially and understand how social media can support business growth.

Pay: ₹20,000.00 - ₹40,000.00 per month

Benefits

- Cell phone reimbursement
- Health insurance
- Leave encashment
- Provident Fund

Ability to commute/relocate:
- Coimbatore, Tamil Nadu: Reliably commute or planning to relocate before starting work (Required)

Education:
- Bachelor's (Required)

Experience:
- Social media marketing: 3 years (Required)

Language:
- English (Required)

Work Location: In person

📌 Senior Social Media Executive (Coimbatore)
🏢 AK WEB WERKS
📍 Coimbatore