Senior Product Manager Genomics

Position Overview The Senior Product Manager Genomics is responsible for driving product strategy, portfolio growth, and promotional excellence across the genomics vertical. The role focuses on developing and executing high impact marketing solutions for Doctors and IOPs, ensuring strong brand visibility, market penetration, and sustained business performance.

Detailed Job Scope

1. Product & Marketing Strategy Develop zone wise, test wise marketing campaigns based on product performance.

Build and execute product strategy including roadmap, positioning, strategic pricing,

and GTM plans in alignment with the functional head.

Conceptualize, plan, and manage new product launches endtoend.

2. Brand Visibility & Demand Generation Design effective B2B and digital campaigns to scale sales and strengthen market presence.

Create and deploy marketing collaterals, visual aids, gifts, and ensure field implementation.

Manage creative development and content execution across social media channels through agencies.

3. Sales Enablement & Business Development Support sales teams in CMEs, RTMs, conferences, and other BD initiatives.

Track ROI for all marketing and promotional investments.





Deliver product training to sales teams and channel partners for current tests and campaigns.

4. Market Intelligence & Competitive Strategy Conduct regular market intelligence for the genomics portfolio.

Identify competitive threats and propose actionable counter strategies.
- Portfolio Management & Operations

Manage marketing budgets and expenses for all portfolio related activities.

Oversee timely updates of product PDPs on the website for newly launched tests.

Ensure alignment of product messaging, positioning, and communication across all channels.

Key Responsibilities Summary

Product roadmap & strategy

Marketing campaign development

New product launch management

Sales enablement & training

Market intelligence & competitive response

Digital marketing & social media coordination

Budget management

Portfolio communication & collateral development

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📌 Senior Product Manager - Genomics (Gurugram)
🏢 Lifecell
📍 Gurugram