Senior Manager FMCG Marketing

Job Title: Senior Manager FMCG Marketing

Department: Marketing & Sales

Location: Nellore, Andhra Pradesh

Employment Type: Full-Time

Experience: 10- 15+ Years

Job Summary

We are looking for an experienced and result-oriented General Manager FMCG Marketing to lead our marketing and brand-growth initiatives. The candidate will be responsible for developing and executing marketing strategies, strengthening distribution, driving sales growth, building brands, managing trade relationships, and leading the marketing team.

The ideal candidate should have strong experience in the FMCG industry, with a proven track record in brand development, market expansion, distribution, consumer marketing, and revenue growth.

Key Responsibilities

- Develop and implement comprehensive FMCG marketing strategies aligned with business objectives.
- Drive brand building, brand positioning, product visibility, and consumer awareness.
- Develop annual marketing plans, budgets, campaigns, and promotional strategies.
- Lead product launches, current market launches, and market expansion initiatives.
- Develop and strengthen General Trade, Modern Trade, Institutional, E-commerce, and other relevant channels.
- Drive sales growth through effective marketing, trade promotions, consumer promotions, and channel strategies.
- Analyze market trends, consumer behavior, competitor activities, and emerging opportunities.
- Develop effective pricing, product positioning, promotion, and channel strategies.
- Work closely with the Sales team to achieve revenue, volume, distribution, and market-share targets.
- Develop and manage relationships with distributors, dealers, retailers, modern trade partners, and other channel partners.




- Plan and execute ATL, BTL, digital, social media, influencer, retail activation, and other marketing campaigns.
- Monitor campaign effectiveness, ROI, customer acquisition, and brand performance.
- Develop marketing communication, promotional materials, packaging, POSM, and merchandising strategies.
- Identify new business opportunities and expand the company's presence into new geographies.
- Monitor sales and marketing KPIs and provide regular MIS and performance reports to management.
- Manage marketing budgets and ensure optimum ROI on marketing investments.
- Conduct regular market visits and gather feedback from distributors, retailers, and consumers.
- Lead, mentor, and develop the Marketing and Sales team.
- Coordinate with Product Development, Production, Procurement, Finance, and Operations teams for successful product and market execution.
- Ensure strong execution of brand standards and marketing initiatives across markets.

Key Performance Indicators (KPIs)
- Revenue and sales growth
- Volume growth
- Market share
- Distribution and outlet expansion
- Brand awareness and brand equity
- New market penetration
- Current product launch performance
- Marketing ROI
- Trade promotion effectiveness
- Customer and distributor acquisition
- Digital marketing performance
- Gross margin and contribution growth





Candidate Profile

Qualification:

- MBA/PGDM in Marketing preferred.
- Bachelor's degree in Marketing, Business Administration, Commerce, or a related field.

Experience:

- 1015+ years of relevant experience in FMCG Marketing & Sales.
- Proven experience in a senior marketing role such as GM Marketing, Head of Marketing, Senior Marketing Manager, Business Head, or equivalent.
- Strong experience in brand management, distribution, channel development, consumer marketing, and market expansion.

Required Skills
- FMCG Marketing
- Brand Management
- Sales & Distribution
- General Trade
- Modern Trade
- E-commerce
- Channel Management
- Product Launches
- Market Expansion
- Consumer Marketing
- Trade Marketing
- Digital Marketing
- ATL & BTL Marketing
- Market Research & Competitor Analysis
- Marketing Budget Management
- P&L; Understanding
- Team Leadership
- Negotiation & Communication

Key Competencies
- Strong commercial and business acumen
- Result-oriented and target-driven approach
- Strong understanding of FMCG consumer and retail markets
- Strategic thinking with excellent execution capability
- Strong leadership and people-management skills
- Excellent communication and negotiation skills
- Ability to build and manage distributor/channel relationships
- Data-driven decision-making
- High ownership and accountability Salary

Salary: As per experience, qualification, and industry standards. Thanks & Regards

HR Manager

Mobile: (phone hidden)

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Priyanka Enterprises

# Plot no.42,43,44

Survey no. 710, Padmavathi Green City

Nellore, Andhra Pradesh, India Pin-524002

📌 Senior Manager Sales and Marketing (Nellore)
🏢 Priyanka Enterprises
📍 Nellore