About the company:

Swazei is a US-based remote software product experience company headquartered in San Diego, California. We are a team of technology enthusiasts from all over the world, committed to making things possible. Passionate about executing products with agile, lean processes, we strive to create product experiences that drive results. Our global ecosystem of talent and agile design and development processes help us deliver software that brings value to our clients. Visit our website.

About the Project:

A2Z POS builds the point-of-sale and retail operations platform for independent liquor stores and neighborhood markets. We are a founder-led company in final MVP (Minimum Viable Product) testing and preparing to onboard our first early adopters.

We are looking for a senior designer who is equally strong in static design and in motion, to own the visual execution of our marketing. This is our first dedicated creative hire: you will build the brand system, the asset library, and the templates the company works from rather than executing someone else's. You will also direct the creative output of one direct report, our Marketing & SEO Specialist, who owns search, content, and website publishing.

Key Responsibilities

- Brand system. Own and evolve the A2Z POS visual identity across website, social media, campaigns, video, and sales collateral. Build a documented design system and a reusable template library in Figma and Canva that non-designers can work from, and keep an organized, versioned asset library in company storage.
- Social and campaign design. Design social posts, carousels, banners, paid-ad creative, and campaign graphics for LinkedIn, Instagram, YouTube, and other digital channels, adapting each across formats without losing quality.
- Video and short-form content. Produce Reels, Shorts, product videos,



and promotional spots from raw capture or screen recording through final delivery.
- Motion graphics. Create animated typography, transitions, UI (user interface) animation, product animation, and brand/logo animation.
- Product explainers. Produce walkthroughs, feature explainers, and tutorial videos that make POS (point-of-sale) and back-office workflows easy to follow for a store owner with no software background.
- Marketing collateral. Design brochures, flyers, one-pagers, presentations, sales collateral, and infographics for the early-adopter sales effort.
- Website and conversion. Design and improve website page layouts, landing pages, and visual hierarchy, and deliver web-ready assets to specification partnering with the Marketing & SEO Specialist, who owns on-page search and backend publishing.
- Creative direction. Develop concepts, mood boards, and creative directions for campaigns, and translate product features and business messages into clear visual stories.
- Team direction. Brief, review, and develop the creative output of one direct report, and hold the brand quality line before anything publishes.

Required Qualifications

- 5+ years of professional experience in graphic design, visual design, motion design, or a closely related role. Exceptional portfolios below this threshold will be considered the work is the gate, not the tenure.
- Strength in both static and motion at a professional standard.



This role requires both; a strong static portfolio with weak motion work, or the reverse, will not clear screening.
- Advanced proficiency in Adobe Photoshop, Illustrator, Premiere Pro, and After Effects. Robust working proficiency in Figma.
- Proven experience creating marketing creative for digital and social channels, and for product demos, SaaS explainers, and UI animation.
- Strong command of typography, colour theory, layout, composition, visual hierarchy, and branding — able to explain design decisions, not only make them.
- Practical AI-assisted creative workflow. Working use of AI image, video, and motion tools, with judgment about where AI output is acceptable in customer-facing brand work and where it is not. Be ready to walk through one piece of work where AI changed how you produced it.
- Ability to take a project from concept to final production independently, including asking the right clarifying questions up front.
- Strong written English, time management, and disciplined asynchronous communication across a 12.5-hour time difference.
- Preferred: SaaS, B2B (business-to-business), software, startup, or digital-product brands; experience as the first or only designer at an early-stage company; experience directing another designer.

Portfolio — Mandatory A portfolio is required and is the primary screening criterion. Applications without one will not be reviewed. It should show a meaningful mix of: social posts and carousels; Reels and short-form video; motion graphics; product or SaaS explainer videos; infographics; brochures, one-pagers, and marketing collateral; branding and campaign work; and before/after or redesign examples where available. For two selected pieces, include a short written note covering the brief, the decision you made and why, and which part of the work was yours.

📌 Senior Graphic Designer & Motion Content Designer (New Delhi)
🏢 Swazei Tech
📍 New Delhi