Role Overview

We are looking for a Senior Data Scientist – AI/ML to work on global media optimization use cases and develop data science solutions that improve media performance. The role will involve end-to-end ownership of data models , from analyzing data and business requirements through model development, adaptation, adoption by different markets, and communication of insights to stakeholders.

The candidate will initially work on one of two ML projects focused on scaling media optimization solutions globally, with model adaptation based on data and market/business requirement differences .

This role requires a strong combination of Data Science, Machine Learning, Media Analytics, business understanding, visualization, and stakeholder communication .

Key Responsibilities

- Develop and implement end-to-end Data Science and Machine Learning solutions for media optimization use cases.
- Analyze media performance data to identify trends, patterns, opportunities, and actionable business insights.
- Build, evaluate, optimize, and adapt ML/data models based on data and business requirements.
- Manage data models through their lifecycle and support their adoption across different global markets.
- Adapt models and analytical solutions based on market-specific data, business requirements, and performance differences.
- Work closely with business stakeholders to understand requirements and translate them into effective data science solutions.
- Present analytical findings, model outputs, and recommendations to stakeholders in a clear and compelling manner.
- Create effective visualizations and analytical presentations to communicate complex data and model insights.
- Collaborate with cross-functional teams to ensure successful implementation and adoption of data science solutions.
- Work with cloud and data platforms such as AWS, GCP, Databricks, Snowflake, and Azure.
- Use Python, R, and SQL for data analysis, modeling,



and solution development.
- Contribute to future GenAI/AI-ML initiatives where applicable.
- Support predictive modeling, forecasting, and related analytical initiatives.

Must-Have Skills 1. Data Science & Machine Learning
- Strong Data Science and Machine Learning background.
- Hands-on experience in:

- Data analysis

- Data modeling

- Machine Learning

- Generating actionable business insights
- Ability to develop and manage data models from development through adoption.
- Media Analytics – Mandatory
- Mandatory experience in Media Optimization.
- Strong understanding of media performance data.
- Ability to analyze media data and translate findings into meaningful optimization opportunities.

- Programming

Strong Proficiency In

- Python
- R
- SQL
- Analytics & Business Insights
- Strong analytical and problem-solving capabilities.
- Ability to analyze large/complex datasets.
- Ability to identify trends, patterns, and opportunities.
- Ability to convert analytical findings into meaningful business insights.
- Cloud & Data Platforms

Experience With One Or More Of The Following

- AWS
- S3

- Redshift

- SageMaker

- Google Cloud Platform (GCP)

- Databricks

- Snowflake

- Microsoft Azure

- Data Visualization

Experience With Visualization/BI Tools Such As

- Domo
- Tableau
- Power BI

The candidate should be able to create effective visuals and presentations to communicate data-driven insights. Extensive dashboard development is not necessarily required,



but strong visualization and storytelling skills are important.

- Development & Collaboration Tools

Experience With

- GitHub
- GitLab
- Bitbucket
- Jupyter Notebook / JupyterLab

Stakeholder & Communication Skills
- Excellent verbal and written communication skills.
- Ability to explain complex data science and ML concepts to business stakeholders.
- Ability to present model results, analytical findings, and recommendations effectively.
- Strong stakeholder management skills.
- Ability to not only develop the solution but also communicate its business value and drive stakeholder adoption.
- Comfortable working with global markets and cross-functional teams.

Nice-to-Have Skills Generative AI
- Exposure to Generative AI concepts.
- Understanding of AI/ML applications involving GenAI.
- Experience working on GenAI projects is an advantage.

The organization currently has GenAI projects with vendors, and candidates with a good foundation in GenAI may support future initiatives.

Additional Preferred Experience

- Predictive modeling
- Forecasting
- Statistical modeling
- Model optimization
- Experience adapting ML models to different datasets/business requirements
- Experience working with global or multi-market analytics solutions

Ideal Candidate Profile The Ideal Candidate Will Have

- Strong hands-on Data Science & Machine Learning experience.
- Mandatory Media Optimization / Media Analytics experience.
- Strong Python, R, and SQL skills.
- Experience working with cloud/data platforms.
- Robust data modeling and analytical capabilities.
- Ability to create clear and effective data visualizations.
- Excellent communication and stakeholder-management skills.
- Ability to own solutions end-to-end, from data analysis and modeling to business adoption.
- Exposure to GenAI is an added advantage.

Skills: data science,ml,media analytics,modeling

📌 Senior Data Scientist – AI/ML (India)
🏢 Zorba AI
📍 India