ABOUT THE ROLE

We are looking for a Senior Content Strategist who doesn't just write — they think. Someone who asks 'Why are we making this?' before they ask 'What are we making?' and can back every content decision with data, audience insight, and a clear point of view.

This is a senior role with real ownership. You will define content strategy across multiple eCommerce brands, lead the content calendar, own brand voice, and work directly with performance marketers and creative teams to build content that converts — not just content that looks good.

YOUR PRIMARY KPI

Content performance — measured by engagement, click-through rates, conversion contribution, and audience growth across platforms. You are responsible for content that moves numbers, not just content that gets made.

WHAT YOU WILL OWN

Strategy & Planning

1. Design and own comprehensive content strategies and editorial calendars across websites, blogs, social media, email campaigns, and paid ad creatives.
2. Build content frameworks specifically designed to support eCommerce conversions, customer retention, and brand positioning at every stage of the funnel.
3. Set content priorities across multiple brands — deciding what gets made, when, and why, before a single word is written.
4. Define, document, and govern a clear brand voice for each client — ensuring consistency across every digital touchpoint.

Research & Competitive Intelligence

1. Conduct deep research into industry trends, audience behaviour, and competitor content landscapes to uncover gaps and opportunities.
2. Turn research into actionable content decisions — not just documents that sit in a folder.
3. Monitor emerging content formats, platform algorithm shifts, and audience signals and translate them into strategy updates.

Performance & Optimisation

1. Track and analyse key content performance metrics — CTR, engagement rate, open rates, scroll depth, and conversion contribution.
2. Audit existing content regularly, identify what is underperforming, and make clear,



data-backed decisions on what to fix, repurpose, or retire.
3. Build feedback loops between content output and performance data so every new piece is smarter than the last.

Cross-Functional Collaboration

1. Partner with performance marketers, media buyers, and designers to build integrated campaign content — from ad hooks and scripts to landing page copy and email sequences.
2. Work closely with the creative team to brief, review, and align content with visual direction and campaign goals.
3. Provide clear, written briefs for every content piece — angle, audience, goal, format, and success metric defined upfront.

BEFORE YOU PUBLISH ANYTHING, YOU SHOULD BE ABLE TO ANSWER

- Who is this content for — specifically?
- What problem, desire, or emotion does it speak to?
- What action do we want the reader to take after consuming it?
- How is this different from what we have already made?
- What will we learn from it and how will we measure it?

Content that looks good but answers none of these gets sent back. Every time.

WHAT WE'RE LOOKING FOR

Experience

- 3–6 years in content strategy, content marketing, or a senior content role — preferably in a digital marketing agency or eCommerce brand.
- Proven track record of owning content strategy end-to-end — not just execution.
- Experience writing and strategising for paid ad creatives, not just organic content.

Skills

- Strong analytical mindset — you can read a performance dashboard and turn it into your next content decision.
- Exceptional writing and editing skills across multiple formats — long-form, short-form, ad copy, email, scripts.
- Familiarity with SEO principles,



content distribution, and platform-specific best practices.
- Ability to manage multiple content tracks across different brands simultaneously without losing quality or direction.

Mindset

- Strategic before creative — you think about the goal before you think about the format.
- Data-informed, not data-dependent — you use numbers to guide decisions, not to replace judgment.
- High ownership — you treat every brand's content as if it were your own.
- Comfortable giving and receiving direct feedback — you can defend a content decision and you can change your mind when the evidence says so.

WHAT THIS ROLE IS NOT

- This is not a pure copywriting role — you are here to think and decide, not just produce.
- This is not a role where content gets made for the sake of a calendar — every piece must have a reason and a goal.
- This is not a slow-paced brand marketing role — you are working in a performance-driven agency where content is measured by outcomes.

WHY JOIN US

- Own content strategy for real eCommerce brands — with the data, creative team, and media budget to back it up.
- Work directly with performance marketers and founders — fast feedback, fast decisions, no red tape.
- A quick-growing agency that has generated ₹300+ crores in client revenue — your content will be tested at scale.
- Creative freedom to experiment with formats, angles, and platforms — with real performance data to learn from.
- Competitive compensation with growth into a content leadership role.

Job Type: Full-time Pay: ₹20,000.00 - ₹30,000.00 per month

Benefits

- Health insurance
- Internet reimbursement
- Life insurance
- Paid sick time
- Paid time off

Ability to commute/relocate:
- Ludhiana, Punjab: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):
- what is your current salary?
- what is your expected salary?

Location:
- Ludhiana, Punjab (Required)

Work Location: In person

📌 Senior Content Strategist (Ludhiana)
🏢 Samvestor
📍 Ludhiana