Key Responsibilities:

BTL Campaign Execution

- Execute showroom-level marketing initiatives and BTL activities.
- Coordinate with stores for campaign rollouts, branding installations, and activations.
- Ensure timely implementation of marketing campaigns across locations.

Store Branding & Visual Merchandising

- Support installation of hoardings, in-store branding, VM materials, and campaign collaterals.
- Ensure brand guideline compliance across all stores.

Vendor Coordination

- Coordinate with printers, fabricators, event vendors, and agencies.
- Monitor production timelines and quality of marketing materials.

Event & Activation Support

- Assist in executing store launches, promotions, exhibitions, and marketing events.
- Coordinate logistics, setup, and post-event reporting.
- All stakeholders follow up, including internal teams like the finance and purchase teams

Campaign Monitoring & Reporting

- Track execution status across locations.
- Maintain execution reports with photo documentation.




- Track expenses and vendor invoices related to BTL activities.

Travel & Field Coordination

- Travel frequently to store locations across Tamil Nadu and other regions.
- Provide on-ground supervision during marketing executions.

Experience:

- 2–4 years of experience in marketing execution / retail marketing / BTL activities

Preferred Industry: Retail / Jewellery / FMCG

Skills Required:

- Vendor management
- Event and campaign execution
- Robust coordination skills
- Basic understanding of branding and visual merchandising
- Excel and reporting skills

Languages: Tamil and English (Malayalam or Hindi or Telugu is a plus)

Interested candidates are requested to share their updated resume to [email protected] or contact (phone hidden)

Pay: ₹25,000.00 - ₹35,000.00 per month

Work Location: In person

📌 Senior Associate/Associate BTL Execution (Coimbatore)
🏢 Affable Management Services
📍 Coimbatore