Job Summary

Assistara Global Services Ltd. is hiring an experienced PPC / Performance Marketing Specialist with hands-on experience in US lead generation through paid advertising .

The ideal candidate should have strong expertise in Google Ads, PPC campaign management, lead generation and campaign optimization . Experience in the International Travel / Travel & Tourism industry will be highly preferred.

Key Responsibilities

- Plan, launch and manage PPC campaigns targeting the US market
- Generate high-quality leads through Google Ads, Bing Ads and other paid platforms
- Conduct keyword research, competitor analysis and search-term analysis
- Optimize campaigns, bids, keywords, budgets and targeting
- Create and optimize ad copies and landing pages
- Monitor CPL, CPA, CTR, conversion rate, ROAS and ROI
- Identify negative keywords and improve lead quality
- Analyze lead-to-sale conversion and optimize campaigns accordingly
- Work closely with the Travel Sales team to improve lead conversion




- Manage PPC budgets and prepare campaign performance reports

Requirement

- 4+ years of hands-on PPC / Performance Marketing experience
- Proven experience in paid lead generation
- Mandatory experience targeting the US market
- Strong hands-on experience with Google Ads
- Knowledge of keyword research, bidding, conversion tracking and campaign optimization
- Experience with GA4, Google Tag Manager and conversion tracking
- Strong understanding of CPL, CPA, CPC, CTR, ROAS and ROI
- Strong analytical and data-driven approach

Preferred Candidates ✈️ International Travel / Travel & Tourism PPC experience

✈️ Flights / Hotels / Car Rentals / Cruises / Travel Bookings

?? Experience generating leads specifically for US customers

Significant: Hands-on PPC lead-generation experience is mandatory. This is a performance marketing / lead-generation role, not a general social media or SEO position.

📌 Search Ads Executive - US process (Noida)
🏢 Assistara
📍 Noida