We are seeking a highly skilled Salesforce Marketing Cloud (SFMC) Specialist to lead the technical design, integration, and optimization of enterprise-scale marketing automation. This role is purely technical, with a focus on platform scalability, governance, and innovation, not day-to-day campaign execution.

The ideal candidate will have 5+ years of technical, hands-on SFMC experience, expertise in integrations with Salesforce CRM, and the ability to deliver advanced, personalized customer journeys across multiple business units.

Key Responsibilities

Platform Management & Modules

- Architect and optimize SFMC modules: Email Studio, Mobile Studio, Journey Builder, Automation Studio, Cloud Pages, WhatsApp, SMS, and Push Notifications.
- Build reusable frameworks, templates, and automations that improve efficiency and governance.
- Implement Einstein features such as Send-Time Optimization and Engagement Scoring for AI-powered personalization.

Integration & Data Management

- Design and maintain robust integration with Salesforce Sales Cloud, Service Cloud, and other enterprise systems via APIs and connectors.
- Develop advanced SQL queries, joins, and unions for accurate audience segmentation.
- Maintain secure, bidirectional data synchronization while ensuring compliance and data integrity.

Dynamic Content & Personalization

- Build advanced AMPscript and SSJS for personalized content at scale.
- Implement multilingual and context-driven personalization for global audiences.

Automation & Journey Orchestration





- Architect scalable lifecycle journeys covering onboarding, renewals, service updates, and transactional triggers.
- Optimize automations with monitoring, error handling, and alerting.

Governance & Compliance

- Enforce GDPR, CAN-SPAM, and global consent management requirements.
- Document and implement audience governance, opt-in/opt-out processes, and compliance workflows.

Collaboration & Enablement

- Partner with CRM, IT, and Marketing teams to align data and technical requirements.
- Provide technical enablement, documentation, and training for internal stakeholders.
- Liaise with vendors and partners on advanced implementations.

Qualifications

- Bachelor’s degree required; Master’s/MBA preferred.
- 5+ years of technical, hands-on SFMC experience (not campaign operator).
- Expertise in Email Studio, Journey Builder, Automation Studio, Mobile Studio, and Cloud Pages.
- Advanced proficiency in AMPscript, SQL, SSJS, HTML/CSS.
- Strong experience integrating SFMC with Salesforce CRM and APIs.
- Knowledge of Einstein AI for SFMC, including Send-Time Optimization and Engagement Scoring.
- Understanding of data governance and compliance frameworks such as GDPR, CAN-SPAM, and CASL.
- Salesforce certifications preferred: SFMC Developer, SFMC Consultant, or Marketing Cloud Administrator.
- Excellent technical documentation and troubleshooting skills.

Pay: ₹100,000.00 - ₹150,000.00 per month Work Location: Hybrid remote in Madhapur, Hyderabad, Telangana

📌 Salesforce Marketing Cloud Specialist (Madhapur)
🏢 BOTMET TECHNOLOGIES PRIVATE
📍 Madhapur