We are looking for a Digital Marketing Specialist to plan, execute, and optimize organic and paid digital marketing initiatives across multiple channels. The ideal candidate should have hands-on experience in SEO, organic marketing, paid advertising, social media, content marketing, analytics, and lead generation, with a strong focus on measurable business results.

Key Responsibilities

- Plan, execute, and manage organic and paid digital marketing campaigns across SEO, SEM, social media, email, content, and paid advertising channels.
- Develop and implement marketing strategies to increase website traffic, brand visibility, audience engagement, and qualified leads.
- Manage and optimize Google Ads, Meta Ads, LinkedIn Ads, and other relevant paid advertising platforms.
- Develop and execute SEO strategies to improve search rankings, website traffic, and search visibility.
- Conduct keyword research, competitor analysis, audience research, and market research to identify growth opportunities.
- Create and manage social media strategies, including content calendars, posts, campaigns, community engagement, and audience growth.
- Develop and oversee content marketing initiatives, including blogs, landing pages, email campaigns, social media content, and other marketing assets.
- Optimize website content, landing pages, and conversion funnels for SEO, user experience, and lead generation.
- Set up and monitor GA4, Google Tag Manager, Meta Pixel, Search Console, and conversion tracking.
- Monitor and optimize paid campaigns based on CPC, CTR, CPL, conversion rate, ROAS, and ROI.
- Track performance through search rankings, organic traffic, engagement, conversions, and lead generation.
- Conduct A/B testing on ads, creatives, landing pages, content, and campaigns.
- Collaborate with Sales and Content teams to improve lead generation and lead quality.




- Coordinate with designers, developers, content writers, and other stakeholders to execute marketing initiatives.
- Track and report organic and paid marketing performance, providing data-driven insights and recommendations.
- Explore and test new organic channels, paid platforms, digital marketing tools, and growth strategies.
- Stay updated with the latest SEO, social media, paid advertising, content marketing, and digital marketing trends.

- Requirements

- 2 years of experience in Digital Marketing or a related role.
- Strong hands-on knowledge of Organic Marketing, SEO, SEM, PPC, Social Media Marketing, and Content Marketing.
- Practical experience with Google Ads, Meta Ads, and LinkedIn Ads.
- Experience with GA4, Google Search Console, and Google Tag Manager.
- Knowledge of social media growth, content strategy, keyword research, and website optimization.
- Understanding of conversion tracking, Meta Pixel, attribution, and marketing analytics.
- Knowledge of email marketing and marketing automation tools.
- Understanding of CRO, landing-page optimization, A/B testing, and lead-generation funnels.
- Strong analytical and reporting skills with the ability to make data-driven decisions.
- Valuable communication and stakeholder-management skills.
- Ability to independently manage multiple digital marketing activities.
- B2B or SaaS marketing experience is an added advantage.

Key Skills Organic Marketing | SEO | SEM | PPC | Google Ads | Meta Ads | LinkedIn Ads | Social Media Marketing | Content Marketing | Lead Generation | GA4 | Google Tag Manager | Google Search Console | CRO | Conversion Tracking | A/B Testing | Analytics | Performance Marketing | Email Marketing | Competitor Analysis

How to Apply Send your resume and portfolio/campaign examples (if available) to [email protected] with the subject: Digital Marketing Specialist – Application

📌 SaaS - Digital Marketing Specialist (Thiruvananthapuram)
🏢 iBoson Innovations
📍 Thiruvananthapuram