1. Sales Growth
Achieve sales targets through the following actions:

- Drive pipeline funnel to achieve book size and market share.
- Monitor local market trends and competitive offerings, identifying opportunities for business expansion in the region.
- Ensure minimal client attrition through strong client engagement activities.
- Regularly engage with investment bankers, chartered accountants, and brokers to source current business.
- Raise escalation on delinquent cases/potential NPAs and closely monitor these through the team for collection dues.
- Track key accounts in the portfolio for business health and early warning signs of NPAs.

- Client Acquisition & Relationship Management

- Acquisition of new clients by identifying potential leads and conversion strategies.
- Increase area business volume through robust cross-selling initiatives and innovative product offerings.
- Cultivate deeper customer relationships by ensuring faster turnaround times (TATs) in collaboration with Credit Analysts.
- Utilize technology to improve operational efficiencies and responsiveness in customer service,

ensuring retention of existing customers.





- Disbursal - Timely Loan Disbursement with Proper Documentation

- Coordinating with internal stakeholders to process loan applications.
- Responding to queries from internal teams to ensure timely and accurate disbursal.
- Completing transactions with customers with the appropriate documentation.

- Market Intelligence

- Gather market intelligence on competitive strategies, policies, and processes regularly.
- Share the collected market intelligence with the Area Sales Manager to adjust business tactics accordingly.

- Portfolio Quality & Profitability

- Track overdue accounts daily for the business and ensure timely collections.
- Intervene to ensure collection on initial overdue accounts in a timely manner.
- Ensure profitability by applying appropriate pricing strategies and processing fees.
- Implement cost management initiatives on a timely and accurate basis.

- Organization Process Efficiency

- Adhere to all processes for both pre and post-sourcing activities.
- Provide input to the Area Sales Manager for the Sales MIS to improve reporting and operational performance.

📌 Relationship Manager- Prime LAP (Ahmedabad)
🏢 Abacus Consultants
📍 Ahmedabad