SRMB STEEL | .

Regional Vice President, TMT Sales.

Location: Kolkata, West Bengal ( Region head: East & NE ).

Company : SRMB STEEL.

Reporting to : President and Chief Sales & Marketing Officer.

Grade / Level : Vice President.

Experience : 15 to 20 years in TMT sales, from Tier 1 or Tier 2 brands only.

SRMB Group is one of India’s respected steel and construction-materials companies, with a turnover of over ₹2,500 crore, 3,000+ employees and a strong manufacturing base.

We are looking for an experienced Regional Vice President, TMT Sales to lead Function TMT Sales, under one national market framework.

Responsibilities

- Own the regional P&L.; Deliver volume, contribution margin and counter share for the region under the national framework.
- Lead the Zonal Heads. Set targets for 3 to 4 Zonal Heads, run the review cadence, and build a 60-plus team that performs.
- Drive district and counter execution. Take share at the counter through disciplined district plans, reach and range, not through price wars.
- Manage cost and productivity. Hold fixed cost and team productivity to plan, so the region grows profitably as it scales.
- Lead the West Bengal model (East & NE). For East & NE, drive the 2X West Bengal play through the two Bengal Zonal Heads and make it the template other regions follow.
- Develop the market and the team. Grow the channel, the counters and the next line of leaders across the region.

Qualifications

- 15 to 20 years in TMT sales, from Tier 1 or Tier 2 brands only .
- MBA preferred across all regions.

Required Skills

- Must have led a team of at least 60, with 3 to 4 direct reports at Zonal Head level.
- Proven regional P&L; ownership, with growth delivered on contribution margin,



not tonnage alone.
- Deep command of district and counter-level execution and counter-share gain.
- A leader who builds teams and the next line of leaders, and runs on data and a clear review cadence.
- For East & NE, a strong track record in the eastern market and the ability to drive the West Bengal 2X model.

Preferred Skills

- Experience operating under a unified national market framework.
- Experience in managing multiple regions or diverse state markets.

Pay range and compensation package As per the Industry.

Additional Role Context

Why this role exists

- The Regional VP runs a region of TMT sales end to end: the P&L;, the Zonal Heads, and the district and counter execution that turns strategy into share.
- All four regions run under one national market framework, so growth is comparable, disciplined and margin-led rather than a set of local styles.
- The national market framework (one scope)
- Every region operates on the same three pillars, under one scope.
- Contribution margin. Growth is measured by contribution, not tonnage alone.

The region is run to protect and grow margin.

- Fixed-cost and team productivity. Output per member and return on fixed cost are managed as hard numbers, so the region scales efficiently.
- Counter share.

Share of the counter, won district by district,



is the true measure of market strength.

- East & NE leads the model. West Bengal must lead the framework, targeting 2X sales growth and competitive dominance through rigorous district and counter-level execution, with two dedicated Zonal Heads for North Bengal and South Bengal.

Regional scope

- Region / Indicative states / Special mandate.
- East & NE: West Bengal, Odisha, Bihar, Jharkhand, Assam and the North East, Sikkim – Lead the model: West Bengal 2X, two ZHs for North and South Bengal.

- North: Delhi NCR, Uttar Pradesh, Uttarakhand, Punjab, Haryana, Himachal, J&K; – Build scale in the largest demand belt.
- South: Karnataka, Tamil Nadu, Kerala, Andhra Pradesh, Telangana – Win counter share against strong regional brands.
- West: Maharashtra, Gujarat, Rajasthan, Madhya Pradesh, Chhattisgarh, Goa – Establish premium presence, including recent markets such as Kutch.

- State allocation is indicative and to be finalised with the CSMO.

Measurable indices and scale of growth

- Targets are indicative and to be locked per region with the CSMO..

- Index / What it measures / Target .
- Volume growth – Regional TMT tonnage – +25 to 35% YoY (WB: 2X).
- Contribution margin – Region contribution and margin – Grow margin YoY under one framework.

- Counter share – Share of counter throughput – Top 2 or 3 in priority districts.
- Reach – Active billing counters – Rising quarter on quarter.
- Team productivity – Tonnage and contribution per member – Improve YoY, fixed cost held.

- Collections – DSO and overdue share – Within norm, overdue under 5%.

📌 Regional Vice President (Kolkata Metropolitan Area)
🏢 SRMB Steel
📍 Kolkata Metropolitan Area