About the Role The Regional Marketing Manager will lead the marketing strategy for Allen’s offline programs in a specific region. The role focuses on driving student and parent engagement, lead generation, and enrolment growth through targeted campaigns and partnerships.

Key Responsibilities:

1. Marketing Strategy & Execution

- Design and implement regional marketing plans for classroom programs.
- Identify and engage target audiences (students & parents).
- Monitor market trends and adapt strategies accordingly.

2. Lead Generation & Enrollment

- Set and achieve lead and enrollment targets.
- Use digital, social media, email, and CRM channels to drive leads.
- Plan and execute newspaper print, outdoor and BTL activities.

3. Brand Promotion

- Ensure brand consistency and reputation across the region.
- Execute brand-building initiatives and local promotions.

4. Channel & Partner Management





- Build relationships with schools and educational partners.
- Organize events, webinars, and seminars to promote programs.

5. Collaborate with Internal stakeholders

- Partner with creative, media, social, CRM team to deliver marketing collaterals.
- Partner with business and academics team to gather requirement.

Qualifications

- 3+ years of marketing experience, preferably in education/ banking/ insurance/ telecom or other lead generation industry.
- Strong understanding of lead generation and enrollment strategies.
- Excellent communication, leadership, and analytical skills.
- Ability to work in rapid paced ambiguous environment.
- Good Pedigree / Colleges.

📌 Regional Marketing Manager (Delhi)
🏢 Allen
📍 Delhi