Company Description

NowFloats is focused on improving local online discovery for small and medium businesses by structuring their information so it is easily found by nearby consumers. The company uses a patent-pending “location-based SEO” process to help businesses appear prominently in local search results. Its products include an organic discovery model with automated search engine optimization and a hybrid model that combines organic reach with paid channels such as Google Ads and Facebook ads.

NowFloats also offers RIA, a Relationship Intelligence Agent that enables businesses to stay connected with customers through automated, low-effort engagement. Team members work on technology that directly impacts SMB visibility and growth in digital marketplaces.

Key Responsibilities

- Own the product roadmap for SEO, digital visibility and AI automation capabilities .
- Understand customer and business requirements and convert them into clear product features, workflows and use cases.
- Drive end-to-end product lifecycle — from ideation and requirement gathering to development, launch and continuous improvement.
- Build and improve SEO features such as on-page SEO, keyword optimization, metadata, content optimization, local SEO and business discoverability .
- Identify opportunities to use AI and automation to reduce manual work and improve customer outcomes.
- Work with engineering teams to define product requirements, user stories, acceptance criteria and priorities.
- Analyze product usage, customer feedback and performance data to identify gaps and opportunities.
- Work closely with Customer Success and Operations teams to understand post-sales challenges and convert recurring issues into product improvements.
- Collaborate with UX/UI teams to create simple and effective customer experiences.
- Evaluate AI tools, APIs, automation platforms and emerging technologies that can be integrated into NowFloats products.




- Define and track product KPIs related to adoption, engagement, SEO performance, automation efficiency and customer outcomes.
- Conduct competitor and market research to identify new product opportunities.
- Coordinate UAT, product launches, documentation and internal product communication.
- Continuously monitor product performance after launch and drive improvements based on data and customer feedback.

Required Skills & Experience

- 3–6 years of experience in Product Management / Product Operations / Digital Products .
- Strong understanding of SEO and digital marketing concepts .
- Hands-on understanding of AI tools, automation and AI-driven workflows .
- Experience working with web/digital products, SaaS or technology platforms.
- Strong understanding of customer journeys and ability to convert business problems into product solutions.
- Experience working with Engineering, Design, Customer Success and other cross-functional teams.
- Good understanding of product analytics, user behaviour and performance metrics.
- Solid documentation and communication skills.
- Ability to prioritize requirements and manage multiple product initiatives.
- Understanding of APIs, integrations and automation workflows will be an advantage.

Good to Have

- Experience with local SEO / multi-location SEO .
- Experience with AI/LLM-based products or automation platforms.
- Understanding of Google Search, search rankings, structured data and website performance.
- Experience with CRM, CMS, website builders or digital presence products.
- Basic understanding of HTML, APIs and web technologies.
- Experience building products for SMBs or enterprise customers.

What You'll Own SEO → AI Automation → Digital Product → Customer Experience → Product Growth

- The ideal candidate should be someone who can understand both the customer problem and the technology required to solve it , and can turn SEO and AI opportunities into scalable product capabilities for NowFloats.

📌 Product Manager (SEO & AI Automations) (Hyderabad)
🏢 NowFloats
📍 Hyderabad